Rona Mary Gianchand MBA, CPM

Experience

• 

  St. Peter Life Plan and Chapels

  Sept 2005 - now

  - Spearheaded an award-winning community service project for the company's flagship marketing event- Established and currently manages the company's Customer Service Team and Call Center- Creates CRM workflows and develop metrics to measure customer service success- Prime mover of innovative projects- Instigated the development of the company's ecommerce website and crafted its process flows- Monitors ecommerce sales performance and recommends website and process enhancements and solutions- Develops and oversees the implementation of research projects essential for decision-making- Handled all arrangements for the company's delegation to annual international conferences from planning and logistics to budget management- Handled the company's international incentive tours (biggest delegation with 900+ pax) from planning and logistics to budget management- Initiated the development of the company's social media and crisis management policies Show less - Authored the company's award-winning entries to the NFDA Pursuit of Excellence program- Cost-effective management of the company's corporate travel arrangements- Led the redevelopment of the company's website in accordance with trends in design and UX- Introduced the use of cloud-based ticketing tools to improve customer support services- Led the creation of virtual tours to promote the company's chapel facilities- Facilitated the airing of the company's TVC in cinemas nationwide which has resulted to a strong brand recall- Directed programs for internal corporate events- Supervised all projects requiring interaction with the press and maintained good media relations - Implemented the company's free obituary project which set a trend among funeral service companies and which has reinforced the company's leadership in the industry- Developed the company's list of FAQs which is still currently used as reference in responding to customer service concerns Show less

  • Assistant Vice President

    Jan 2016 - now

  • Corporate Communications Manager

    Jan 2010 - Dec 2015

  • Marketing OIC

    Jan 2008 - Dec 2009

  • Branch Manager

    Oct 2007 - Dec 2007

  • Executive Assistant to Vice President

    Jan 2007 - Sept 2007

  • Territory Sales Associate

    Aug 2006 - Dec 2006

  • Treasury Associate

    Sept 2005 - Jul 2006
• 

  Philippine Marketing Association

  Jan 2018 - May 2022

  • Director

    Jan 2019 - May 2022

  • Chairman - GMM and Fellowship

    Jan 2018 - Jan 2019