鈴木美香

Experience

• 

  GSK

  Apr 2001 - Jun 2018

  • Work with Marketing team and built strategic promotional plan together• Improve Owned channels (Owned site,mass eMail campaign, Web conference, Web contents, Mobile App,Veeva CRM, Approved email.)o Built strategic plan of digital channels.o Develop and maintain channels following global/internal strategyo Maintain operation flowo Plan and monitor performanceo Report KPIo Manage PDCA cycle• Manage 3rd party promotion(M3 MRkun,Carenet,Nikkei Medical online .Medpeer ,Web conference) • Planning and Managing Budget of Department.• Develop new ways/services of digital marketing. • Manage Digital channel team as a managerProject• Established owned channel campaign(2016-2017)o Adopted system of Adobe campaign work with global IT team and vendor.o Develop database with internal vendor and IT teamo Made operational rule and support to deliver campaign o Planned digital campaign with owned team and marketing teamo Report KPIo Manage PDCA cycle of campaign.• Lead version up of owned site(2016-2018)o Lead expand membership services for pharmacistso Lead CMS version up with Global IT team Show less • Established “MR-kun” as No1 digital promotion channel in Industry(2004-2014)o Adopted service in GSK japan (2004)o Planned annual program o Planned with marketing team and directed vendors to make promotional contents o Presented as an anchor “Sawamura Mika” in MR-kun program.o Made strong relationship with members of MR-kun through programs,respond inquiries and events.o Ranked No.1 preferred concierge in “MR-kun” (sourced from m3.com)• Managed contents for “Education Learning Support Program” for physicians Project• Launched successfully new promotion channel (Remote detailing) as a project leader.(2010-2012) o Built concept and strategic strategy of Remote detailing as a project managero Built systems and made operational rule of remote detailing o Run pilot program of remote detail successfully and expanded it as one of strong channel in GSK Show less

  • Manager: Digital Marketing

    Jul 2013 - Jun 2018

  • Associate: Channel Management, Digital Channel and Conference Department Multi Channel excellence Di

    Jul 2004 - Jul 2013

  • Associate Sales: Sales Section, Sales Department Sales Division

    Apr 2001 - Jul 2004
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  MSD

  Jun 2018 - now

  • Associate Director,Oncology Omnichannel specialist chapter, Marketing and engagement, CX Realization

    Oct 2021 - now

  • Chapter Lead,Digital capability CoE,Marketing & Engagement

    Apr 2021 - now

  • Associate Director,Digital capability execution CoE ,Marketing

    Sept 2020 - now

  • Senior Specialist, Digital Marketing ,Strategy & commercial excellence

    Jun 2018 - Sept 2020