
Timeline
About me
Sales Manager at Fenwick
Education

Università degli studi di messina
2001 - 2006Bachelor’s degree communication and multimedia with honours distinctionExcelled in: Psychology of communicationSociology of communicationEnglish Language
Experience

Miss sixty
Oct 2006 - Oct 2012Sales Associate
Sept 2008 - Oct 2012Sales Associate
Oct 2006 - Aug 2008

Unode50
Jul 2013 - Apr 2017Responsible for generating the store sale metrics and financial reports Analysing store performance against company KPI’s and develop the store’s future sales planAccomplished a 10% sales increase in the first quarter and a 20% increase within the yearLine managing 6 sales assistantsAddressed sale assistant’s weaknesses by designing a personalised sales plan to personal skills resulting in increase in-store sales Achieved and maintained company’s excellence award in brand standard amongst all the international storesEffectively negotiating store and personnel requirements with the district managerInvited to lead the corporation’s management training, within Europe Show less
Store Manager
May 2015 - Apr 2017Assistant Store Manager
Jul 2013 - Apr 2015

Maje
May 2017 - Mar 2019Senior store manager• Sales activity• Presentation and merchandising of the store• Follow the results and KPI• Master the CRM• Stock management• Securing the merchandise• Spread an high-end image of the brand internally and externally• Dynamisation of the sales team• Administrative management and organisation of the store• HR follow up – partecipate in the recruitment of new employees

Fenwick
Mar 2019 - nowSales manager - womenswear, lingerie, occasion accessories- People management, people development through direct feedback and set up of objectives.- Resourcing and recruitment of new talent, lead and motivate the team.- Ensure exceptional customer service through training and coaching the team.- Work closely with Buying team, giving recommendations, feedback and advise to AssistantBuyers and Buyers.- Ensure luxury VM standards are in place working closely with VM department.- Plan and organise successful events to drive customers engagement.- Oversee all the Womenswear departments plus Personal Shopping department when requested and needed.- Working closely with the Womenswear Divisional manager to set seasonal targets for all thethree departments.- Working closely with HR area manager on basic and more advance HR procedures.- Experience with store duties such as Health and Safety. Part of the Duty Management, incharge of Induction for new members of staff, on board and concession. Show less
Licenses & Certifications

Online marketing fundamentals
Iab europe- View certificate

Internet marketing basics
LinkedinFeb 2017 - View certificate

Mentoring others
LinkedinMar 2017 - View certificate

Influencer marketing fundamentals
LinkedinMar 2017 - View certificate

Strategic human resources
LinkedinMar 2017
Languages
- itItalian
- enEnglish
- spSpanish
- frFrench
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