Experience

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  University of the americas

  Jan 1987 - Jan 1992

  Bilingual editor

  Directed concept, design, creative processes and publication of all written materials in English and Spanish, including marketing and public relations materials, press releases, speeches, employee materials, and annual reports.

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  Welduction

  Jan 1997 - Jan 2003

  Marketing manager/international sales

  Major accomplishments:• Assumed control of sales coordination and service in Mexico, a management decision based on international sales expertise with the goal of further penetrating and expanding the Mexican market.• Reduced proposal preparation time for equipment quotes from two hours to 20 minutes. • Doubled the number of annual quotes from 300 to 600 as a result of an aggressive marketing campaign.• Winner of Dale Carnegie Sales Advantage Contest. (1998)Job description:• Assumed responsibility of trade show management throughout the U.S., Mexico, and China.• Supervised team of ten independent sales representatives, including two in Mexico.• Represented Welduction as the author of several articles published in various trade publications.• Traveled internationally to maintain client relations and develop new business, • Contributed leadership and creative abilities in the development of a broad range of media materials. Show less

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  Sandler & travis trade advisory services, inc.

  Jan 2003 - Jan 2004

  Marketing associate

  Major accomplishments:• Gained a substantial number of new clients after promoting seminar series on new FDA import rules.• Conducted a multipronged marketing strategy analysis based on five-year history of proposals.• Devised marketing plan (where none had existed previously) to maximize market potential.Job description:• Market Sandler & Travis management services through customer proposals, presentations, press releases, special events, seminars and other marketing mechanisms.• Provide creative assistance to managers in a joint effort to effectively market team services.• Maintain knowledge and understanding of NAFTA compliance and documentation requirements. Show less

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  Axle alliance company

  Jan 2004 - Jan 2005

  Communications specialist

  Major accomplishments:• Supervised internal publications and contributed articles to variety of DaimlerChrysler media.Job description:• Oversee corporate communications program including multimedia and print publications.

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  Stout tool corporation

  Jan 2006 - Jan 2006

  Marketing director

  Major accomplishments:• Established first formal marketing department and marketing plan• Led public relations campaign, culminating with major award by Popular Mechanics• Managed ambitious nationwide trade show schedule Job description:• Lead all marketing and public relations, including external communications, e-blasts, special events, trade shows, P.O.P., video, media relations, graphic design, advertising and company website.

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  K-tool international

  Feb 2007 - Dec 2008

  Marketing coordinator

  • Write and design all corporate communications, including trade show graphics, e-mail blasts, website, flyers, brochures, new product announcements, press releases, and catalog. Wrote and designed all corporate communications, including trade show graphics, e-mail blasts, website, fliers, brochures, new product announcements, press releases and catalog.

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  Mpi | magnetic products, inc.

  Jan 2009 - Oct 2013

  Marketing coordinator

  • Content writing and management of corporate website • Manage $350K marketing budget• Implement all company marketing initiatives, including print collateral, trade shows, website development, print and web advertising, media relations and e-marketing.Write and design all corporate communications; webmaster; social media lead; trade show management; graphic design; sales support; media relations; e-marketing; techncial writer.

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  Gch tool group

  Oct 2013 - now

  Marketing director