Experience

• 

  Associação beneficente centro cultura e esporte

  Mar 2015 - Jul 2019

  Administrative assitant | marketing consultant

  • Strategic Marketing Campaigns: Successfully planned and executed impactful marketing campaigns, driving brand visibility and engagement.• Visual Design Excellence: Created compelling graphic design pieces for both print and web, enhancing brand aesthetics.• Media Production Proficiency: Managed the production and editing of photos and videos, ensuring high-quality multimedia content.• Event Coordination: Skillfully set up live events, ensuring seamless execution and engaging experiences for participants.• Website Development: Designed and launched a website and blog on WordPress, optimizing online visibility and user experience.• Multifaceted Content Strategy: Developed content plans and created diverse materials, including studies, blog posts, emails, social media content, and print materials.• Effective Social Media Management: Implemented and managed social media presence using Buffer and MLabs, increasing online engagement.• Targeted Advertising: Created and optimized campaigns for Facebook Ads, driving audience engagement and conversions.• Email Marketing Mastery: Executed email marketing campaigns using MailChimp, nurturing leads and fostering customer relationships.• Efficient Event and Team Leadership: Managed events and teams effectively, ensuring successful outcomes.• Resource Management: Demonstrated proficiency in HR and financial management, contributing to organizational success. Show less

• 

  Dees bakery

  Nov 2017 - Jan 2018

  Web designer | digital marketing consultant

  • Website Development: Successfully planned and created a dynamic website, utilizing WordPress to enhance online presence and user experience, resulting in increased visitor engagement and sales.• Creative Graphic Design: Demonstrated exceptional skills in crafting visually stunning graphic design pieces for both print and web, consistently exceeding design expectations and captivating audiences.• Effective Social Media Implementation: Strategically implemented and managed social media campaigns, fostering the online presence and driving brand awareness, engagement, and growth. Show less

• 

  Beau chateau day spa

  Oct 2018 - Jul 2019

  Digital marketing consultant | web designer

  • Engaging Content Development: Strategically planned and created compelling content, driving audience engagement and brand visibility.• Website Development: Spearheaded website planning and creation, leveraging WordPress to optimize online visibility and user experience.• Efficient Social Media Management: Successfully implemented and managed social media strategies using Buffer and MLabs, resulting in increased online presence and community engagement.• Facebook Ads Campaigns: Developed and executed highly effective campaigns for Facebook Ads, yielding impressive click-through rates and conversions.• Email Marketing Proficiency: Leveraged Booker for email marketing, delivering targeted content that drove customer engagement and business growth. Show less

• 

  Digi office

  Aug 2019 - Dec 2019

  Marketing analyst

  • Effective Marketing Campaigns: Planned and executed successful marketing campaigns that delivered measurable results.• Copywriting: create engaging copy for blogs, email marketing, and landing pages.• Striking Graphic Design: Created visually compelling web, email, and social media graphic design pieces to enhance brand appeal.• Web Presence Enhancement: Designed and launched websites, blogs (WordPress), and landing pages (SharpSpring) to optimize online visibility and user experience.• Keyword Strategy Expertise: Conducted in-depth keyword research and developed strategies to improve organic search rankings.• SEO Proficiency: Implemented comprehensive SEO strategies, including audits, on-site, and off-site optimization, to boost website visibility and traffic.• Content Strategy: Developed content plans and created engaging blogs, email campaigns, and social media content to drive audience engagement.• Social Media Management: Successfully managed social media channels using Mlabs for effective online presence.• Email Marketing Excellence: Executed email marketing campaigns with SharpSpring to nurture leads and enhance customer engagement.• Paid Advertising Mastery: Created and managed display and keyword campaigns on Google AdWords to drive targeted traffic and conversions. Show less

• 

  Rock content

  Jan 2020 - Aug 2021

  • Strategic Growth Test Strategy: Developed and executed a strategic Growth test strategy, focusing on optimizing Landing Pages and CRM Automations, resulting in a remarkable increase in conversion rates for content-rich pages. • Lead Generation and Content Strategy: Successfully planned and executed the creation and launch of rich content to generate valuable B2B leads, aligning with the company's objectives. • Data-Driven Improvements: Proposed and implemented data-driven improvements, addressing issues like lead generation seasonality, channel contributions, and lead profiles at different funnel stages. • Sales Team Collaboration: Collaborated closely with the Sales team to gain a comprehensive understanding of the Rock Content funnel and maintain alignment with sales objectives. • Marketing Automation Enhancement: Created and improved marketing automation processes using HubSpot tools to streamline lead generation efforts. Show less • Lead Generation Strategy: Strategically planned and executed material creation and dissemination, targeting medium and large Brazilian companies for lead generation.• Data-Driven Improvements: Proposed and executed strategy enhancements, leveraging data analysis to address issues like lead generation seasonality and channel contributions, optimizing lead profiles for each funnel stage.• Sales Collaboration: Collaborated closely with the Sales team, gaining a comprehensive understanding of the entire funnel at Rock Content and ensuring alignment with sales goals.• Marketing Automation Excellence: Created and enhanced marketing automation processes using HubSpot, streamlining workflows for increased efficiency. Show less • Campaign Graphics Development: Demonstrated expertise in developing a wide range of graphic elements for marketing campaigns, maintaining brand consistency.• Visual Conceptualization: Demonstrated the ability to conceptualize captivating visuals tailored to specific project requirements, ensuring a strong visual foundation.• Campaign Graphics: Developed a wide array of compelling graphic pieces for diverse marketing campaigns, showcasing versatility and creativity.• Collaborative Design: Collaborated seamlessly with copywriters and creative directors, fostering a synergistic environment to refine and deliver final designs.• Quality Assurance: Adapted and amended designs based on constructive feedback, maintaining a commitment to delivering visually appealing and on-brand final graphics and layouts. Show less • On-Page SEO Mastery: Demonstrated expertise in On-Page SEO techniques to boost search engine rankings and visibility.• Landing Page Expertise: Proficiently designed and optimized landing pages using RD Station and Mailchimp, resulting in improved conversion rates.• Efficient Email Automation: Streamlined email automation processes with RD Station and Mailchimp, enhancing customer engagement and lead nurturing.• Impactful Newsletters: Crafted and delivered compelling newsletters to engage and inform the target audience effectively.• Content Distribution: Managed the distribution of web and social content to maximize reach and impact.• Strategic Visual Content: Selected and effectively implemented visual content strategies for enhanced engagement and user experience. Show less

  • Digital Marketing Analyst

    Mar 2021 - Aug 2021

  • Digital Marketing Assistant

    Aug 2020 - Mar 2021

  • Graphic Designer

    Apr 2020 - Aug 2020

  • Distribution Services Analyst

    Jan 2020 - Mar 2020
• 

  Glorify

  Aug 2021 - Jan 2023

  • Market Expansion and Growth: Spearheaded company growth in Portuguese-speaking markets, responsible for 80% of global results, elevating Glorify to the most cherished Christian brand. • Strategic Marketing Execution: Executed effective marketing strategies, launched app features, and managed branded, always-on campaigns while interfacing with multiple teams, including Social Media, Campaign, Content, and Ambassadors. • Exceptional User Acquisition: Achieved a remarkable increase in total app downloads from 1MM to 3MM in just two quarters, with a focus on user experience and targeting specific personas. • Social Media Influence: Successfully grew social media platform followers from 230k to over 500k within two quarters, resulting in a weekly reach of 15MM accounts. • Optimized User Retention: Increased Weekly Active Users (WAU) by 435% while maintaining the lowest Cost Per Install (CPI) and improving user retention. These efforts resulted in outstanding conversion rates compared to other markets. Show less • Strategic Leadership: Orchestrated and executed highly effective marketing campaigns with a strategic edge, consistently surpassing objectives.• Analytical Expertise: Skillfully tracked, analyzed, and presented insightful reports on various marketing actions, enabling data-driven decisions.• SEO Proficiency: Demonstrated exceptional competence in optimizing SEO and inbound marketing strategies, significantly boosting online visibility and engagement.• Collaboration Facilitator: Cultivated a culture of seamless collaboration among internal teams and external partners, fostering synergistic relationships for mutual success.• Sales Enhancement: Empowered sales teams with compelling marketing content and campaigns, leading to substantial and sustained improvements in sales performance. Show less

  • PT Senior Marketing Coordinator

    Oct 2022 - Jan 2023

  • Marketing Coordinator

    Aug 2021 - Oct 2022
• 

  Cantacom

  Apr 2023 - Nov 2023

  Marketing analyst

  • Loyalty Program Growth: Conceptualized and executed the CRM Strategy for the Localiza Loyalty Program, resulting in an impressive growth rate;• Revenue Generation: Orchestrated campaigns that led to the Loyalty program generating significant income, demonstrating a substantial return on investment.• Effective Cross-Functional Collaboration: Collaborated seamlessly with CRM teams, partnerships, trade, branding, and content teams to ensure a holistic approach to Loyalty program success.• Strategic Rule Planning: Successfully planned and executed relational, promotional, and transactional rules in conjunction with the CRM team, enhancing the program's effectiveness.• Data-Driven Decision-Making: Participate in benchmarks, studies, and market trend analysis, monitoring competitors and optimizations. These insights supported the Loyalty program's development, evolutions, and the creation of a new program.• Enhanced Reporting and Tools: Provided valuable support in constructing reports, executive presentations, internal databases, CRM systems, and other tools, facilitating data-driven decision-making processes. Show less

• 

  Yieldstreet

  Nov 2023 - now

  Email marketing associate

  • Work across several departments to support omni-channel communications such as campaigns, newsletters, automated and transactional communications, QA testing of emails and canvases & troubleshooting HTML related issues;• Build, optimize and A/B test emails, push and SMS communications;• Help implement and keep track of the investors’ communication journey;• Build and code canvases (automated journeys), including webhooks, Liquid, etc;• Understand the importance of creating impact along every step of our Investor’s journey and how those communications can have a profound impact on how they experience our platform;• Maintain and distribute KPI reporting to monitor and improve the performance of the various marketing campaigns and canvases;• Create and implement strategies to help improve engagement, list health and support list growth;• Work with Product Marketing, Investor Relations and PCG teams to efficiently determine how users could be segmented based on engagement history, tenure, and overall investing / potential investing behavior;• Identify and implement communication automations where needed (content blocks, api calls, etc). Show less