Experience

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  Valley photography

  Jan 2011 - Nov 2021

  Owner/photographer

  In 2011 I launched a portrait and event photography business in the Greater Philadelphia area. In this role, I capture families, weddings, engagements and other events at various locations while operating as a small business owner in addition to the full time positions I have held. This opportunity has given me experience in business development, sales, marketing, operations, customer service and branding, while also allowing me to pursue one of my passions.

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  Masterminds

  Jun 2011 - Nov 2011

  Social & interactive intern

  At Masterminds, I worked closely with both Account Executives and Copywriters to manage multiple social media accounts for a variety of clients. I put together progress reports for client calls on a weekly basis, wrote copy for various outlets, and assisted in the research and pitching of multiple new accounts.

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  The cline group

  Jun 2013 - Jan 2014

  Digital & social media manager

  As a member of the Digital Media team at The Cline Group, I created custom content and copy for a variety of clients in different industries, scheduled network postings, researched various media outlets, published company blog posts, and assisted in brainstorming sessions for all company accounts.

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  Slice communications

  Mar 2014 - Jun 2014

  Social media

  At Slice Communications, I effectively managed social media campaigns for clients, including community development, community engagement, content development, ad creation, and reporting and analytics. I researched industry trends and client competitors to identify new opportunities, and evaluated, prioritized, and predicted clients’ needs while having a clear understanding of what social media successes meant to them.

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  11web.com

  Jul 2014 - Jul 2015

  Social media account manager

  At 11Web.com, I managed multiple social media accounts for a variety of clients in different industries, including content creation, community engagement, reporting, analytics and optimization. I was afforded the opportunity to work with sales team, where I enjoyed pitching new business and turning prospects into clients. As part of my day to day responsibilities, I regularly researched clients’ competitors, industry trends and influencers and media targets to identify market and campaign opportunities. Show less

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  Stream companies

  May 2015 - Feb 2018

  Social media coordinator

  While at Stream Companies, I managed up to 25 clients (50 social media accounts and 75-125 reputation management accounts). My B2B and B2C social media management included researching, identifying audiences, creating and producing content, scheduling, project managing and engaging online communities. I served as a guide for my team and consistently fostered and maintained client relationships. Finally, I created various Facebook and Display ads (average 20/month) and reported post-campaign analytics, utilizing Facebook Business Manager among several dashboards, while working closely with Lead Generation to improve results and increase ROI for my clients. Show less

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  Acceleration partners

  Feb 2018 - Mar 2019

  Affiliate marketing associate

  During my time at Acceleration Partners, I managed day-to-day operations of affiliate programs for key clients such as Square, Comcast, Cox Communications and Penguin Random House, including client experience, partnerships and recruitment. I provided solution-driven responses to inquiries, including troubleshooting partner issues, engaging publishers to activate and optimize relationships and drove one client’s network migration process. I was also responsible for regular reporting (weekly, monthly, end of year and end of campaign), ensuring budgets stayed on track and analyzing data to find performance trends and create projections. I organized and maintained all creative assets for my accounts and partners as well. Show less

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  Self-employed

  Aug 2019 - Nov 2021

  Freelance digital marketing

  Working with global and local businesses to strategically position and promote their brands. Creating unique and attention-grabbing content, managing a variety of online accounts and approaching challenges with organization and efficiency. Current clients include: Mapiful, Pink Blush, The Polish Nail Lounge

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  Philadelphia convention & visitors bureau

  Sept 2019 - May 2020

  Social media marketing

  Contractor position supporting the communications team, specifically the content team, assisting in the creation, scheduling, and promotion of social media content with the goal of supporting the work of the Convention Sales & Services and Global Tourism divisions of the PHLCVB to attract visitors to Philadelphia.

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  Aversa pr & events llc

  Jan 2020 - Mar 2020

  Digital marketing coordinator

  As the Digital Marketing Manager at Aversa PR, I created custom content for a variety of clients in different industries, scheduled postings for different networks, created press releases and company blog posts, and assisted with event coordination and execution. Due to COVID-19 and many client cancellations, I was laid off in March of 2020 but hope to continue working with Aversa PR again in the future!

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  Waldron mercy academy

  Nov 2021 - now

  • Director of Marketing & Communications at Waldron Mercy Academy

    Jul 2023 - now

  • Communications & Marketing Coordinator

    Nov 2021 - Jul 2023