Sweta Gupta

Experience

• 

  Mahindra Group

  Jun 2017 - Jul 2018

  Information Technology Executive

  • Provided IT support to Mahindra employees worldwide, ensuring 96% accuracy in mass mail appreciation for handling VP and president requests.• Managed application approvals, data records, and software/hardware requirements for the organization.• Collaborated with cross-functional teams to streamline IT processes and enhance overall efficiency.

• 

  Lumina Datamatics Limited

  Aug 2020 - Dec 2021

  E-commerce Executive

  • Managed product listings, content updates, and pricing strategies on Macy’s and Bloomingdale’s e-commerce platforms. • Ensured accurate product descriptions, images, and attributes for enhanced customer experience and conversion rates. • Monitored inventory levels, coordinated with supply chain teams, and minimized stockouts or overstock situations. • Implemented SEO best practices for product pages to optimize visibility on the platforms. • Executed promotional campaigns, discounts, and seasonal offers to drive sales and increase brand presence. • Analyzed sales performance metrics, traffic data, and conversion rates to identify trends and improve sales strategies. • Collaborated with the digital marketing team to enhance product visibility through paid ads, retargeting, and email marketing campaigns. • Worked closely with Macy’s & Bloomingdale’s category managers to align with platform-specific guidelines and promotional opportunities. • Handled order processing, customer inquiries, and returns management to ensure a seamless shopping experience. • Conducted competitor analysis to benchmark pricing, product positioning, and promotional strategies. • Ensured compliance with marketplace policies and resolved any listing or operational issues with Macy’s & Bloomingdale’s support teams.Key Achievements: • Increased sales revenue by 25% through optimized product listings and pricing strategies. • Reduced order processing errors by 30% by improving backend operations and coordination with logistics teams. • Successfully launched new products on Macy’s and Bloomingdale’s platforms, leading to enhanced brand recognition. Show less

• 

  Kalpataru Limited

  Apr 2022 - Jun 2022

  Sales And Marketing Intern

  Project – Srishti NamahaLocation – Mira RoadWork• Shadowing closing manager.• Attend walk-in• Competition analysis• Society activities• Suggestion for more walk-in on-site (improvement) Project – Kalpataru VivantLocation – JVLRWork• Loyalty calling• Channel partner calling• Competition Analysis• Society Activities• Corporate activity at Solitaire Corporate Park• Lead generation• Site Up presentation• Fabbing documents• Registration of Channel Partner during the Kalpataru Vivant CP meet, handling the registration desk.Project – Kalpataru Radiance Location – GoregaonWork• Handled all the existing clients as well as new clients• Channel partner interaction• Registration • Client handling Show less

• 

  Kalpataru Limited

  Oct 2022 - now

  - Developing new ideas and fresh content marketing strategies in legacy project to promote new product launch.- Cross-Functional Collaboration worked seamlessly with team members and cross-functional departments,leveraging interpersonal skills for effective coordination and program success.- Customer Loyalty Program Management spearheaded the end-to-end management of customer loyalty programs, from enrollment and communication to qualification and redemption, enhancing customer retention and satisfaction.- Developing and executing brand strategies. Conducting surveys, focus groups, and market research.Utilizing data to segment and target specific consumer groups effectively. Understanding consumer insights totailor marketing strategies.- Staying updated with industry trends and incorporating new approaches into marketing strategies.- Successfully drove revenue growth, surpassing targets with achievement of 100 crores of revenue for thecompany.- Strategic Planning developed and executed strategies to strengthen customer loyalty, increase market share, andmaximize revenue, in alignment with company objectives. Show less

  • Sr. Loyalty Marketing & Sales

    Oct 2022 - now

  • Loyalty Manager

    Oct 2022 - now