Neelofer Shariff

Experience

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  Frost & Sullivan

  Jan 2013 - May 2013

  Research Intern

  Utilise proven primary and secondary market research methods to produce high quality and timely research deliverables (including research papers,and consulting projects)

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  GSMA

  Oct 2013 - Jul 2017

  • Launch the mHealth Africa working group: A group of mobile network operators, service aggregators and technology providers which convene to discuss opportunity and partnership identification and implementation strategies. My role includes:o Mapping and membership of stakeholders within mobile ecosystem communityo Relationship management with all members that joined the groupo Opportunity generation with different companies to present at each meeting• Collect and conduct research on telecom pricing trends and understanding the landscape of mHealth in Sub-Saharan Africa• Event management: planning and managing high level mHealth events. These include events at the General Assembly of the United Nations, World Health Organisation PMNCH Week, Mobile World Congress and Africa 360• Create and manage annual financial budgets and documentation for the internal and external programme reporting process, including: stipulated reports to donors, internal GSMA business units, international partner organisations and other stakeholders Show less

  • Knowledge Manager, mHealth

    Sept 2015 - Jul 2017

  • Assistant Project Manager, mHealth

    Apr 2015 - Sept 2015

  • Programme Coordinator, mHealth

    Oct 2013 - Apr 2015
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  Safaricom Limited

  Aug 2017 - Apr 2020

  Product Manager, Payments

  Working on pioneer mobile money platform M-PESA with over 30 million active customers in Kenya.• Define social payments strategy and product pipeline for the product team through data exploration and a user-centered research approach• Drive the execution of the complete product lifecycle processes including; defining user need, product validation and delivery channel, landscape analysis, and product positioning• Leverage insights from data science team in conjunction with user insights to develop commercial use cases, alternate revenue channels for products supporting overall product strategy• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams• Work with cross-functional marketing and sales teams to define a go-to-market strategy on product positioning, message creation and differentiation elements across primary market segmentsProjects involved in:• Integrated chat and payments platform(Product lead): Leveraging the behavior of conversation preceding and continuing after payments, led the product concept development of a payments platform underpinned by chat. • Virtual wallets(Product lead): Creation of instant virtual wallets to allow individual goal savings and community contributions underpinned by communication component to solidify a currently fragmented money collection process. Created a built-in mechanism to support B2C and B2C delivery channels allowing for the creation of digital core assets and diversification of revenue channels. • Social commerce MSME offering (Product lead): Product targeted to offer the digital social entrepreneurs with tools to allow consolidation of sales efforts. • Regional expansion: Part of the regional expansion product team looking at scaling services to new markets. Show less

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  Xetova

  May 2020 - Oct 2020

  Product Manager

  B2B start-up leveraging machine-learning models to create efficiency inprocurement supply chains.Winner of MIT Solve challenge (Security & Pandemic innovators) for AHSA platform• Create product roadmap and feature documentation from company vision and strategy to detailed execution plan.• Create product documentation to onboard B2B partners on the platform, ensuring feature prioritization amongst varied B2B use-cases.

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  Qhala

  May 2020 - Sept 2020

  Product Manager

  A digital consultancy that co-creates SaaS products focusing onplatforms, fintech, and retail services.•Work with the research team to validate need hypothesis around a digital marketplace for gig economy workers.•Define overall product goals and prioritize user stories for sprint cycles.•Currently working with a cross-functional team to launch MVP using an agile approach.

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  Ringier AG

  Nov 2020 - Sept 2022

  Product Owner

  Product Owner within the Datatech department overseeing product development oncloud-based Palantir data platform across media and advertising• Leverage data transformation in combination with user needs to develop data products to increase advertising revenue and newsroom conversions across Ringier advertising and Ringier publications.• Create and drive platform value proposition and growth strategy including productising data products built on the analytics platform.• Manage complete development cycle of products from user scoping to release planning and management.• Work with management and cross-functional team to define successmetrics, planning priorities and production backlog.Products launched/scaled:• Data-driven optimisation for newsroom design• Campaign optimisation cockpit• Optimisation of programmatic revenue via 360-degree decision loop Show less

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  Swiss Re

  Sept 2022 - now

  Platform Lead P&C Analytics