Sarah Baxter

Experience

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  Andrews University

  Dec 2013 - Dec 2016

  Student Assistant

  • Assisted in recruiting potential students and marketing different aspects of Andrews University. • Responded to students’ inquiries via email and phone.• Entered data into Banner Technical System & Recruiter as well as filed documentation necessary for admissions to Andrews University.

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  Newbold College of Higher Education

  Sept 2015 - Dec 2015

  Marketing Intern

  • Assisted in creating new marketing strategies and promotional material for Newbold College. • Responsible for content creation on Newbold College's new website.

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  Ambio Media

  Oct 2016 - Dec 2016

  Market Research Contractor

  • Conducted market research for Lifestyle Medicine Institute benchmarking over 40 companies and their branches of expertise within the health field. • Research was presented to the Lifestyle Medicine Institute’s board of directors.

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  Kaleidoscope Events

  Dec 2016 - Jul 2017

  Director of Marketing

  • Managed social media accounts and promotional materials. Increased Instagram following by 366%. • Generated marketing campaigns to be launched during the booking season.• Revamped current marketing strategy and rebranded the company to give online presence a personal approach.

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  AdventHealth

  May 2017 - Aug 2017

  Management Leadership Intern

  • Contributed in drafting the new values of Adventist Health System. The final version was presented to the executive cabinet. • Consolidated Adventist Health System 2020 initiatives into a cumulative timeline. Each initiative was categorized by imperative and which phase(s) the cabinet, market, and/or corporate would be responsible for launching. This document will be used as a live initiative timeline moving forward.• Presented to Terry Shaw, President and Chairman of Adventist Health System, in an aesthetics review of his personal preference on visual material. This information was utilized in creating a design profile that is used to guide graphic design within corporate communication. • Attained an understanding of the supply chain process within healthcare including but not limited to corporate contracts, purchase order requisitions, pharmaceutical distribution, onsite par level management, etc. • Gained knowledge of hospital operations by rotating through each major department within Florida Hospital Fish Memorial and meeting daily with their Chief Operating Officer to discuss leadership qualities exemplified in every level of the hospital. Show less

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  Vejlefjordskolen

  Aug 2017 - Jun 2018

  Assistant Girls' Dean

  • Mentored approximately 160 dorm students in their personal and academic lives. • Led in various programs on campus such as worship talks and music, sports activities, weekend entertainment, etc. • Fostered a positive dormitory experience through conflict resolution as well as providing physical and emotional health support.

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  The Esthetics Center of El Dorado Hills

  Sept 2017 - Sept 2018

  Director of Social Media Marketing

  • Managed and created content for social media platforms including Twitter, Facebook, Pinterest, and Instagram.• Increased Instagram followers by 345%; averaged 1,147 impressions within a 1-week period.• Strategized with the Vice President of Sales and Marketing to construct the 2018 marketing and advertising plan.• Ideated and implemented advertising campaigns designed to guide potential clients through our sales funnel.

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  Enactus at Southern

  Jan 2019 - May 2019

  Vice President of Marketing and PR

  • Designed a new website to showcase our portfolio of projects & leadership team. • Strategized new ways to increase engagement with the student body and community. • Mentored project managers on how to achieve their various marketing goals.• Drafted marketing strategy systems for future project models. • Collaborated with the executive team to implement new policies. • Created a sustainable social media plan for the organization.

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  Free Intelligent Conversation

  May 2019 - Apr 2020

  Social Media Marketing Specialist

  • Effectuated marketing strategy on social media platforms including Facebook, Instagram, & Twitter. • Increased Facebook community by 10.1% & Instagram following by 23%. • Constructed marketing campaign in collaboration with Rotaract Europe & Rotaract Mediterranean to promote Rotaract week.• United with BridgeUSA to host #FreeIC events online, facilitating conversations between strangers globally to combat COVID-19's isolation impact.

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  Country Life Natural Foods

  May 2019 - Sept 2019

  Brand Marketing Coordinator

  • Coordinated the first stages of the rebranding process of CLNF through conducting research on current & new target markets to increase revenue. • Communicated with a graphic design contractor to craft a new logo & brand identity. • Drafted an implementation strategy to launch the rebranding by January 2020.

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  Sarah Jaya Collective

  Jul 2020 - now

  CEO & Founder

  • Coordinate multichannel marketing strategies across social media, email marketing, blogging, and Pinterest resulting in an increase in brand engagement by 180%.• Generate & implement marketing strategies to increase client profits by 250%. • Orchestrate marketing campaigns for product launches that surpass sales goals by 140%. • Manage USA-based team & customer relations liaison for a $3.5 million product launch. • Streamline operational procedures to improve clients’ customer experience and team productivity - resulting in saving each client ~5 hours per week of general tasks & team management. Show less

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  PFG MedComm

  Dec 2022 - now

  Project Manager

  • Create a white glove onboarding experience for each client including a custom dashboard with a live feed of project statuses to encourage project transparency.• Track metrics to stay within the project budget scope and manage team capacity.• Lead and facilitate all client-facing meetings, ensuring clear and consistent communication.• Manage cross-functional teams to ensure target deadlines are met and the deliverables exceed the client's expectations.• Create and distribute comprehensive weekly status reports to keep clients informed and aligned.• Act as a liaison between clients and the team, streamlining communication and resolving challenges proactively. Show less