
Ederson Piola
Product Provisioning Lead & Account Support Specialist

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About me
Innovation-Driven Marketing Automation Manager | Result-Oriented Strategist | Marketo Certified Expert
Education

Universidade da Região de Joinville
1993 - 1997B.A. Bachelor of Science in Business Administration (emphasis on International Business)
UC Santa Barbara
2009 - 2010Project Management
Experience

Citrix
Oct 2005 - Feb 2015Product Provisioning Lead & Account Support SpecialistEstablished an impressive track record of surpassing ambitious goals, enhancing customer satisfaction, and driving efficiency while guiding sales and account managers on best practices/Salesforce accounts for lasting success. Developed and executed strategic plans, operational goals, and performance metrics that drive customer loyalty. Led implementation of all remote access software, including VoIP data sharing in Salesforce and internal brokers; supervised complex implementations and provision-related projects. Enhanced account management processes and procedures; resolved escalations with Sales and Client Services. Coordinated with the Salesforce team to perform the implementation and entitlement of all corporate Citrix online products for all global corporate customers as the Account Support Specialist. Show less

LogMeIn
Feb 2015 - Aug 2017Marketing Automation ManagerCreated a culture of high expectations by offering the utmost level of professionalism and leading by example. Responsible for optimizing the production of marketing programs in the Marketing Automation System with Marketo. Supervised the production calendar with Workfront, oversaw the email deployment schedule for multiple regions. Identified deficiencies potential areas growth to develop targeted strategies of action to secure desired outcomes. Contributed to revenue and lead generation by leading the Email Nurture Engagement Program; proactively participated in special projects such as Marketo/Salesforces integration and a name convention. Enhanced data accessibility through precise documentation of all processes and alterations; responsible for Database Management and Reporting and quality assurance at every automation stage. Led the testing process, developed new responsive landing page templates, a form, and Marketo overhaul land.Achievements: Effectively led and deployed global email content and nurture programs; championed innovation and change within the marketing department to develop new processes based on analysis of data and testing. Utilized cross-functional coordination skills to drive successful collaborations and enhance the brand value. Worked seamlessly with others to complete a task or achieve a common objective and demonstrated the ability to cooperate in interpersonal and team relationships to maintain mutual trust, honesty, and respect for others. Show less

Preferred Limousine & Transportation
Mar 2018 - Nov 2018Marketing ConsultingLed Marketo Implementation and developed a series of short YouTube videos to accelerate business growth. Supervised deployment of emails and campaigns; managed, motivated, and trained the staff members to deliver consistently beyond expectations in terms of lead generation, service, quality, and efficiency.Achievements: Demonstrated excellence in maintaining high work standards through the practical ability to analyze and identify market challenges and present sustainable solutions. Show less

SS&C Advent
Jan 2019 - Mar 2019Senior Marketing Specialist ( Temp)Combined vision, ingenuity, and strong business acumen with extensive marketing and leadership skills to support organizational effectiveness, reach, and overall expansion. Supported demand generation initiatives through productive collaborations with internal clients and colleagues.Achievements: Assisted in building all required components in Marketo/SFDC per established process. Led large-scale email deployment for clients, enforcing adherence to quality parameters at all levels of production. Show less

ROCK STAR TRANSPORTATION
Mar 2019 - nowOperations ManagerHelm efforts to streamline daily operations at the establishment to deliver an exceptional and consistent customer experience that differentiates the brand in the marketplace. Accelerated business growth by building high-performance staff members, developing the strategic vision. Leveraged extensive leadership experience to implement a staff training program, lead the driver orientation program. Facilitate routine maintenance activities; ensure optimal operational health of vehicles for uninterrupted services. Manage and maintain accurate records of transactions and various processes to sustain operational efficiency. Utilize technological prowess to support website maintenance and updates. Cultivate clear communication lines within the team and other stakeholders to facilitate seamless processes. Show less
Licenses & Certifications

Marketo Certified Expert
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