Ashley (Dentinger) Roberts

Experience

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  Marathon Petroleum Corporation

  May 2018 - Aug 2018

  Terminal, Transport and Rail - Internal Communications Intern

  While interning for Marathon Petroleum Corporation's Terminal, Transport and Rail department, I wrote and published seven articles to the employee internal information site. I also developed three message board slides that displayed information department-wide. In addition, I managed a communication-piece budget. One of my largest efforts was participating in the department's recruitment strategy initiative through three different mediums.

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  Marathon Petroleum Corporation

  May 2019 - May 2020

  Corporate Affairs - Communications Intern & College Learner

  While supporting the Corporate Affairs team, I had the opportunity to write and edit content for over 35 news articles for the company-wide internal page, as well as the Findlay, Ohio campus newsletter. Being that social media is a passion and interest of mine, I was also given the opportunity to analyze and help generate content ideas for Marathon Petroleum's social platforms. To round out the experience I assisted the graphics team in developing video content, through initial script writing and reviewing of the final piece for five video pieces. Show less

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  Ohio Beef Council

  May 2020 - Jun 2021

  Manager of Consumer Programs & Digital Marketing

  • Developed marketing recommendations utilizing a set budget for the Ohio Beef Councilmarketing plan and implemented tactics to increase consumer demand for beef products• Managed social media outlets such as Facebook, Instagram and Twitter• Increased social media followers by 25% within six months• Engaged with eight of Ohio's food bloggers to develop, recommend and implement targetedbeef promotions through recipes, informational posts and giveaways on a monthly basis• Maintained relationships with key partners such as Ohio State Athletics, the Ohio State Fair,Ohio Restaurant Association, foodservice professionals, as well as Ohio's beef producers Show less

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  The Scotts Miracle-Gro Company

  Jul 2021 - Jun 2022

  Integrated Marketing Analyst

  • Assisted with the creation and launch of marketing campaigns for a select group of Scotts Miracle-Gro Brands by partnering with the Account Supervisor, marketing services team, and external agencies.• Developed and maintained a master asset list of marketing initiatives – owned channel marketing, social & search ads, content programs, etc. while regularly communicating the status of the asset list.• Ensured proper approvals through regulatory, legal, brand, etc. were obtained, documented, and stored.• Worked with project leaders to ensure projects move forward and meet timelines. Actively participated on behalf of the team in workflow management projects within Company project management system. Show less

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  Airstream

  Jul 2022 - Dec 2023

  Press Relations & Social Media Specialist

  • Work closely with the marketing team to develop social media and press relations strategies to achieve corporate marketing goals• Support of PR and Social Media agencies• Manage press releases, including but not limited to approval routing, planning, and coordination• Monitor social media and other designated online channels, escalate areas of concern and communicate key metrics• Coordination of Marketing Fleet with media, influencers, and other brands• Manage onsite visits by media, influencers, and other brand ambassadors• Monitor the company’s social media accounts and escalate trends, area of interest, and areas of concern• Analyze the long-term needs of the company’s social media + PR strategies and offer quarterly reports to the management and executive teams that outline any necessary changes to the marketing plan• Administrate the creation and publishing of relevant, original, high-quality content for all channels• Implement a content editorial calendar (including PR + Social) to manage content and plan specific, timely marketing campaigns• Ensure integration of content with other marketing platforms including SEO, content marketing, email, print, and digital marketing Show less

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  Marketing Essentials

  Jan 2024 - now

  Strategist & Coach