Experience

• 

  Ibm

  Jun 2008 - Jul 2009

  General business marketing assistant
• 

  Phones 4u

  Nov 2010 - May 2014

  Working as part of a four person team to comprehensively manage a search budget of roughly £800,000/month for the Phones 4u and Dialaphone Brands.Managing the rollout of Google Product Listing Ads for the Phones 4u brand for the first time.SQRs, writing and improving ad copy, keyword bid optimisation, reporting and forecasting. Digital marketing specialist for Phones4u covering projects such as EZPay Prepaid Cards and 4uWi-Fi

  • PPC Campaign Executive

    Dec 2012 - May 2014

  • Digital Marketing - Customer Development

    Nov 2010 - Dec 2012
• 

  Cloggs.co.uk

  May 2014 - Nov 2016

  Reporting directly into the company Managing Director, managing and developing a multi-disciplinary team and responsible for a Marketing budget of over a million pounds a year.Improved Cloggs’ forecasting accuracy significantly by bringing in market size and market share numbers for the first time via innovative incorporation of Hitwise data.Pioneering the use of automation within both Marketing activities and reporting allowing me to get better results out of a much smaller team.Bringing Marketing Attribution into the business for the first time allowing Cloggs to concentrate on the whole user journey rather than just last click data and in the process reducing Cloggs’ Marketing Spend greatly by intelligent budget reallocation.Self taught intermediate level SQL, allowing me to quickly create and amend reports without the need for IT input. Show less Taking full responsibility for all Paid Search channels including Google AdWords, Google Shopping, Bing and Google Display Network.Intelligently utilising Paid Search to lead Cloggs to their biggest day ever on Black Friday 2014, whilst hitting all ROI KPIs.Completely rebuilding search accounts based on the conversion funnel allowing Cloggs to run specifically designated areas of the AdWords account to different KPIs to achieve overarching business goals.Working tightly with Trading/Merchandising to ensure that search budget is allocated to brands with the greatest range, margin and stock completion. Show less

  • Digital Marketing Manager

    Nov 2015 - Nov 2016

  • Paid Search Manager

    May 2014 - Nov 2015
• 

  Love shopping direct ltd

  Nov 2016 - Feb 2021

  Head of ecommerce
• 

  Biffa

  Feb 2021 - now

  • Senior Digital Product Owner

    Apr 2022 - now

  • Senior eCommerce Manager

    Feb 2021 - Apr 2022