Experience

• 

  Parikh info solutions private limited

  Jun 2018 - Sept 2018

  Digital marketing intern

  • Optimized company website to increase organic traffic and improve Google rankings• Managed social media marketing on Facebook, Twitter, and LinkedIn• Analyzed and reported on website and social media performance• Managed Google Search Console and Google Ads

• 

  Quadigy

  Oct 2018 - now

  • Identify strategies, techniques, and tactics to drive SEO success, improve organic rankings and increase web visitors• Lead a team of SEO specialists to own and manage the SEO & SEM mandates for various clients• Check and monitor search terms, rankings, and analytics to monitor performance of client websites and deploy recommendations for improvement• Perform ongoing keyword research and discovery for expansion and optimization• Strategize, implement, and deploy multi-channel marketing programs to drive awareness and generate leads for clients• Execute A/B & multi-variate tests, analyze results and identify insights to deliver maximum ROI from paid campaigns• Own the planning and execution of buyer stage specific SEO optimized content across various formats such as articles, blogs, whitepapers, videos, ad copies, etc.• Develop and integrate content marketing strategies with the content team and create and deploy content calendars• Strategize and deploy user experience and conversion optimization methods to improve website performance• Analyze and deliver reports and dashboards with insights into the performance of important marketing KPIs• Craft marketing solutions customized to prospects' marketing challenges and desired outcomes Show less • Managed SEO strategy and execution, keyword planning & research, content planning and led the SEO team• Researched and implemented SEO recommendations• Managed and monitored social media channels of clients (Facebook, Twitter, YouTube, LinkedIn)• Created and managed client websites• Suggested and deployed UI/UX improvements and conversion optimization tactics• Managed and deployed on-page and technical optimizations to drive quality traffic and improve website performance• Ideated, implemented and executed various marketing campaigns across search, display, email, and social to drive awareness and generate business leads• Tracked, analyzed and reported on marketing performance across website, social, email, SEO & SEM• Analyzed and delivered competitive intelligence reports• Deployed marketing tools for clients to automate and digitize marketing processes• Owned and managed campaign expenses and budgets Show less • Developed, published and managed WordPress websites• Audited websites in terms of SEO, page performance, content performance, etc.• Created and audited social media profiles• Scheduled social media posts and maintained interactions• Performed keyword research and managed and implemented on-page and off-page SEO optimizations• Researched, managed and maintained keyword lists and keyword rankings for SEO• Developed and implemented link building activities (social bookmarking, directory submission, link submission, PDF submission, SlideShare, image submission, commenting, etc.)• Executed, monitored and optimized PPC campaigns• Tracked and analyzed SEO, PPC and social performance reports Show less

  • Manager - Digital Marketing

    Oct 2024 - now

  • Assistant Manager – Digital Marketing

    Aug 2022 - Sept 2024

  • Senior Digital Marketing Executive

    Aug 2020 - Aug 2022

  • Digital Marketing Executive

    Oct 2018 - Aug 2020