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Shikha Narula

Shikha Narula

Public Relations Intern

Followers of Shikha Narula1000 followers
location of Shikha NarulaDelhi, India

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  • Timeline

  • About me

    Content Creator I PYP Facilitator

  • Education

    • The Delhi School of Communication

      2016 - 2018
      Post Graduate Diploma Integrated Marketing Communication

      Activities and Societies: I actively engaged in extracurricular activities that further honed my skills and provided me with invaluable industry exposure. As a member of the college's placement cell, I enthusiastically participated in the "Watsyourbigidea- Pan India competition," successfully reaching the second round. Additionally, I had the privilege of collaborating with McCann WorldGroup on a project titled "A Behavioural Study on Debit Card vs. Cash Usage," gaining hands-on experience in research and analysis. Dual Degree in Mass Communication ( M.A. in Mass Communication & PGD in Integrated Marketing Communication)Creative led course -Integrated Marketing being the core teaching product in the course structure,followed by 4 P's of Marketing,Market Segmentation,Branding,Brand Image,Brand Identity,Aaker's Model,Brand Positioning,POP/POD, Maslow's hierachy,Brand personality,CBBE model,BCG model,Role of insights,Consumer behaviour,Primary and Secondary research,Competitive analysis, Film… Show more Dual Degree in Mass Communication ( M.A. in Mass Communication & PGD in Integrated Marketing Communication)Creative led course -Integrated Marketing being the core teaching product in the course structure,followed by 4 P's of Marketing,Market Segmentation,Branding,Brand Image,Brand Identity,Aaker's Model,Brand Positioning,POP/POD, Maslow's hierachy,Brand personality,CBBE model,BCG model,Role of insights,Consumer behaviour,Primary and Secondary research,Competitive analysis, Film marketing,Film production,Tv and radio programming,Business games,Digital Pr,Entrepenurship,Digital creativity,Rural marketing serving us with diverse industry learnings. Show less

    • Delhi School of Internet marketing

      2014 - 2015
      Certificate course Digital marketing

    • Institute Of Home Economics

      2010 - 2013
      Bachelor's degree Mass Communication/Media Studies 1st Division

      Activities and Societies: Fashion Coordinator for 2 years Participated and won many shows in institutes across Delhi NCR. -Received Distinction in Mass Communication subject.-Member of the Student Council.-Fashion Coordinator of IHE Fashion team for 2 years.

    • Ryan International School

      1998 - 2010
      Bachelor's degree Business/Commerce, General

    • Maharshi Dayanand University

      2015 - 2016
      B.Ed Ist Division

  • Experience

    • MSL (Global)

      Nov 2016 - Dec 2016
      Public Relations Intern

      Worked for clients such as Japan International Cooperation Agency (JICA)and United Technologies Corporation (UTC).Work done-Framed press releases, press notes, coverage report, generatingpress tour ideas, preparing newsletters, infographics, tracking, journalist,profiling, updating opportunity grid list and media list

    • McCann Worldgroup

      May 2017 - Jul 2017
      Client servicing and Account Planning Intern

      Worked for brands such as Dabur, Sony and Perfetti Van MelleWork done-Competitive analysis of brands, releasing artwork, concept of animatics, primary and secondary research, prepared pitch presentations,case studies, transcribing data and drawing analysis through models

    • K.R.Mangalam Global School

      Mar 2019 - Jan 2022
      PYP Facilitator

      As a PYP educator, I played a pivotal role in shepherding a startup school through the demanding IB authorization process. I also led impactful professional development sessions for new staff members.In September 2021, I was honored to be named Global School Advocate by the esteemed Global Schools Program. In this role, I successfully educated the school community about Sustainable Development Goals (SDGs) and guided educators in seamlessly integrating them into their curriculum.Moreover, I dedicated my time to a prominent NGO, contributing to the education of underprivileged individuals and directly addressing SDG Target 4.1. My efforts extend beyond the classroom, leaving a significant mark on global education. Show less

    • RAWS NGO

      Oct 2021 - Aug 2023
      Community Volunteer

      Teaching primary and elementary level students in groups.Developing conceptual understanding through hands on activities.Integrating across disciplines to help learners form connections.Collaborating with teachers of different subject areas.

    • Indus International School Bangalore (IISB)

      Jan 2022 - now
      PYP Facilitator

    • Okayclass

      Jul 2023 - now
      Content Creator

  • Licenses & Certifications

    • Foundation Yoga Course

      Morarji Desai National Institute of Yoga
      Jun 2019

    • Summer Workshop

      National School of Drama
      Jun 2007

    • Pursuing Child Psychology

      Nhca
      Feb 2024

    • Social Media Stories: Creative Strategies and Tips

      LinkedIn
      Sept 2023
      View certificate certificate

    • Adobe Firefly: First Look

      LinkedIn
      Aug 2023
      View certificate certificate

    • Content Creation: Strategy and Tools

      LinkedIn
      Jul 2023
      View certificate certificate

    • Evidencing learning (Cat 2)

      International Baccalaureate
      Jan 2023

    • Making PYP Happen

      International Baccalaureate
      Jan 2019

    • National Geographic Educator Certification

      National Geographic
      Oct 2020

    • Developing Explorer Mindset within learners

      National Geographic
      Nov 2021

    • Adobe Creative Educator

      Adobe
      Feb 2021

    • Global School Advocate

      Global Schools Program
      Sept 2021

    • How to Research and Write Using Generative AI Tools

      LinkedIn
      Jul 2023
      View certificate certificate