Jasmine Tu

Experience

• 

  Peoples Associates Structural Engineers

  Jun 2015 - Aug 2015

  Administrative Intern

  Assisted with administrative duties by filing and organizing old archives, resulting in about 80% of archives being computerized.

• 

  Peoples Associates Structural Engineers

  May 2016 - Aug 2016

  Administrative Assistant

  Assisted with data entry, including but not limited to: client and vendor invoices, employee reimbursements, and inputting/updating projects in the system.Greeted and escorted clients to meeting rooms.Set up conference rooms for weekly meetings.Assisted with company server migration.

• 

  Druva

  Sept 2017 - Dec 2017

  Channel Marketing Intern

  Coordinated with Marketing team to set up events and campaigns.Handled shipping of collateral for tradeshows.Assisted with data entry/tracking for claims and SPIFFs.

• 

  ASUS North America

  Oct 2018 - May 2022

  Coordinates the product category marketing strategy for North America in alignment withproduct management and sales priorities, including product launches, event support, sales activation, PR and social media (Focus product lines: Chromebooks, ExpertBooks, Gaming)Plans and executes go-to-market strategy according to business objectives and ROIDevelops and maintains knowledge in MDF requirements, compliance and reportingDevelops, communicates and implements winning go to market plans for key product launches in North AmericaCreates campaign/marketing materials to define messaging for assigned product category across ATL and BTL marketing activitiesManages the cross-functional implementation of the planAssists the Global Marketing Team at ASUS HQ in the development of the product line strategy. Be the expert on the local markets, opportunities in terms of positioning and launch strategies, and the competition Show less Localize, customize and help develop sales/marketing tools for the channel customers, including creation of training tools/assets for in-store sales representatives (US and Canada).Act as the point person for localization and customization of creative assets to win salesChampion for merchandising online (US and Canada), including content syndication with etails and managing homepage/brand store exposure.Participate in ongoing dialogue with cross-functional team, including weekly conference callsTrack and monitor ASUS share-of-voice in the channel Show less Localize, customize and help develop sales/marketing tools for the channel customers, including creation of training tools/assets for in-store sales representatives (US).Act as the point person for localization and customization of creative assets to win salesChampion for merchandising online (US), including content syndication with etails and assisting with homepage/brand store exposure.Participate in ongoing dialogue with cross-functional team, including weekly conference callsTrack and monitor ASUS share-of-voice in the channel Show less

  • Product Marketing Specialist

    May 2021 - May 2022

  • Channel Marketing Specialist

    Feb 2020 - May 2021

  • Channel Marketing Assistant

    Oct 2018 - Feb 2020
• 

  Corsair

  May 2022 - Nov 2022

  Channel Marketing Associate

  Support Sales team in day-to-day account pricing requirements and demand planning.Determine pricing and promotional strategy to execute the P&L goal for Headsets and Mouse Pads.Manage the request for quote process and approve pricing based on guidelines.Establish channel assortment strategy best fits the company’s goalManage NPI process, define pricing, forecast, product placement and ensure excellent reporting back to the businessConduct permanent competitive analysis cross-channel, in order to provide market feedback and unfolding trends to the senior and executive teams.Monitor channel inventory and velocity to ensure correct levels are in place across the vast reseller network, develop a plan and strategy to address any outliers.Maintain an awareness of external factors (including competitors, market developments) which impact the business. Communicating such information and any subsequent changes to the Senior Team.Keen eye on the Product Roadmap and product launch plan to ensure any gaps in the portfolio are fed back to product management.Utilize data from BI, Power BI, Market Analysis, and Consumer Insights to provide recommendations and analysis to further drive the categoryOversee day-to-day channel operations across the Americas region. Show less

• 

  Acer

  Dec 2022 - now

  Collaborate with members of the Web Marketing Operations team to curate and showcase products effectively on Acer Store. Optimize product listings, descriptions, images, and pricing to drive sales and increase customer engagement.Create accurate product detail pages, product catalog pages and campaign landing pages by utilizing digital marketing tools to enhance the overall user experience and improve conversion rates.Leverage data analytics and customer insights to develop personalized shopping experiences.Utilize the CMS platform to display relevant products, cross-sell, and upsell opportunities to increase average order value and customer satisfaction.Support planned promotional activities, seasonal campaigns, and product launches.Coordinate and collaborate closely with members of the Web Marketing Operations team to align merchandising strategies with marketing initiatives and maximize the impact of promotional efforts.Communicate effectively with stakeholders, sharing updates, and seeking feedback to drive alignment and achieve business goals. Show less Act as the primary contact for retail customer buyers/inventory planners to drive supply chain activities, meet customer in-stock goals, inventory targets, and overall sales goals and maintenance of customer fill rates.Conduct weekly conference calls with customers to review sell through performance, channel inventory, and future supply/demand.Create and build forecasting models to help maintain the customer's forecasts accuracy and analyze product allocation to determine correct inventory flow of products.Work with Sales Operations to maintain and upload product data for set-up, retrieve Obtain and Process customer purchase orders for on-time delivery.Support Account Managers to identify sales opportunities.Proactively identify opportunities for forecasting and planning process improvement by presenting ideas and recommendations to management. Show less

  • Web Merchandising Specialist

    Oct 2023 - now

  • CPFR Analyst

    Dec 2022 - Nov 2023