Aoife McElhinney

Aoife McElhinney

Marketing Novice

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location of Aoife McElhinneyIreland

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  • Timeline

  • About me

    Marketing Executive

  • Education

    • Mulroy College

      2006 - 2008
      Leaving Certificate

      - Elected as a prefect and to represent my class- Elected onto prom committee and organised our prom

    • Letterkenny Institute of Technology

      2007 - 2013
      Ord. Bachelor in Business & Hons. Bachelor in Marketing Accounting, Management & Marketing

      Activities and Societies: - Elected as a class rep for two years in row and worked closely with Student Union - Participated in Peer Assisted Mentoring program - Won an award for the most endeavoring student - Won an award for the best business plan as part of Enterprise Development Project Services MarketingStrategic Marketing PlanningIntegrated Marketing CommunicationsPrinciples of MarketingInternational Marketing CommunicationsMarket Research MethodsBusiness Organisation & ManagementEnterprise Development ProjectCommunity StudiesMarketing CommunicationsIntercultural CommunicationsEntrepreneurship & InnovationBusiness Information Systems & ITStrategic Management and many more

  • Experience

    • Best Western Milford Inn Hotel

      May 2009 - Oct 2009
      Marketing Novice

      - Responsible for new website design co-operating with website designer- Integrated social media into company’s marketing mix.- Updated and maintained the customer database in order to make direct marketing more effective along with video presentations &flyers.- Helped the hotel make a smooth transition to the Best Western group in the view of marketing.- Preparing documents for management.- Kept records of sales and did brief accounting work.

    • Media Box

      Jun 2010 - Aug 2010
      Marketing Assistant

      Created and maintained various client' databasesMedia DatabasingIssuing Press ReleasesUpdating Website ContentAssistance in Event Management

    • Mc Daids Drinks

      May 2011 - Sept 2011
      Marketing Executive

      - Producing Video Clips/Podcasts for YouTube Channel. Researching for the opportunities to increase interest and sales. Keeping target audience engaged with competitions and updates across socialmedia platforms. Liaising with external marketing agencies in relation to merchandise, press releasesin Northern Ireland and website design. Sourcing items for personal requests such as wedding favours- bows of a specificcolour et

    • Earagail Arts Festival

      May 2011 - Jul 2011
      Marketing Executive Assistant

      -Publishing information across Social Media Platforms. Proof-reading content (events) on website. Arranging interviews for the director. Posting information about events on relevant advertising websites. Liaising with acts’ management in relation to promotion videos and soundclips

    • Donegal County Council

      Jul 2011 - Aug 2011
      Student Employee

      •Administration duties such as re-organizing files & databases, updating database and brief accountancy work•Liaising with other departments regarding information•Producing excel databases & documents for supervisor

    • Skyway Foundation

      Aug 2012 - Oct 2012
      Volunteer Chairperson

      •Chairperson coordinating a local team of 15 individuals providing guidance at workshops at Google HQ•Event management & sponsorship Seeking alongside attending an international exchange with local team in The Netherlands for innovation and knowledge sharing workshops

    • Milford Inn Hotel

      Jan 2013 - Jan 2015
      Sales Marketing Executive

      •Liaising with external agency for new website design & booking engine.•Social Media maintenance & engaging with target audience.•Producing in-house advertising.•Organizing print media such as newspaper advertising & advertisements in local shops.•Designing a new wedding brochure.•Website maintenance.•Providing the management with insights as in what customers would want from feedback & engagement on Facebook.•E-commerce

    • Waters' Edge

      May 2013 - Oct 2013
      Receptionist & Marketing

      •Administration duties such as writing drafts of letters for manager, typing menus & filing, responding to incoming emails & enquiries and redirecting to relevant departments if appropriate•Managing online booking system, adjusting allocations, availability and prices as necessary•Producing accommodation sales reports on monthly basis & creating customer databases•Liaising between manager and couples with regards to wedding consultations

    • Silver Tassie Hotel

      Jan 2015 - Apr 2016
      Marketing & Sales Assistant

      •Regular updating of website and uploading packages.•Interacting with customers on social media.•Creating text and email campaigns.•Booking engine maintenance and passing on bookings (e-commerce)•Liaising with spa manager in relation to the promotions and packages.•Exploring potential new markets and finding tour groups with aim of increasing sales. •Doing administration work such as updating the databases on excel, production of in-house advertising and sales reports. Show less

  • Licenses & Certifications

    • Bachelor Degree

      Letterkenny Institute of Technology
      Oct 2009
    • Honours Bachelor in Marketing

      Letterkenny Institute of Technology
      Oct 2011
  • Volunteer Experience

    • Chairperson

      Issued by Skyway Foundation on Aug 2012
      Skyway FoundationAssociated with Aoife McElhinney