Jennifer Smith, Ed.D.

Experience

• 

  Blue Ridge Community and Technical College

  Jan 2008 - now

  • Administer and monitor institutional, departmental and grant specific marketing budgets. • Work with internal clients and leadership to shape and execute rigorous marketing campaigns to increase enrollment. • Serve as project coordinator for marketing projects throughout the institution. • Ensure brand consistency and recognition across a variety of marketing mediums including print, press, radio, social media, and digital media. • Maintain and monitor all social media pages. • Serve as institutional webmaster.• Survey and evaluate data related to targeted marketing techniques. • Supervise graphic design and oversee content development and design execution. • Coordinate recruitment, engagement and commencement events. • Build rapport with internal and external clients to promote institutional needs. • Serve as point of contact to recruit and retain students within local high school county enrollment programs. Show less

  • Assistant Dean of Student Outreach

    May 2021 - now

  • Director of Student Outreach

    Jul 2019 - May 2021

  • Adjunct Faculty

    Jan 2015 - May 2021

  • Marketing Coordinator

    Jan 2012 - Jul 2019

  • Assistant to Vice President of Enrollment Management

    Jan 2010 - Jan 2013

  • Interpreter/Student Support Specialist

    Jan 2008 - Jan 2012
• 

  HIS Sign

  Jan 2016 - Jan 2019

  Sign Language Interpreter