Dr. Olivia Wagner

Experience

• 

  Kurcafe

  Jun 1996 - Dec 2010

  Family Business

  Responsible for supporting the family business to ensure the business operate efficiently and profitably while maintaining the reputation and ethos. Key accountabilities are (a) taking responsibility for the business performance; (b) planning and coordinating seasonal menus; (c) layout and set up menus; (d) serve customers and ensuring customer satisfaction

• 

  Selfridges

  May 2001 - Sept 2001

  Hospitality Specialist

  Coordinated the day-to-day operations of the room service department, managing VIP guests and ensuring an exceptional client service experience.

• 

  ADVANTAGE AUSTRIA

  Jul 2006 - Sept 2006

  Marketing Coordinator

  Responsible for providing a broad range of intelligence and business development services for both Austrian companies and their international business partners. Key accountabilities are (a) introductions to Austrian companies looking for importers, distributors or agents to providing in-depth information on Austria as a business location and assistance in entering the Austrian market; (b) arranging targeted US visit programs for clients; (c) market research for clients; (d) implementation and promotion of the Austrian/US Free Trade Agreement; (e) trade shows Show less

• 

  Universität Innsbruck

  Feb 2007 - Jan 2011

  Lecturer and Assistant Professor

  Responsible for contributing to the intellectual life of the University by conducting high quality research and teaching undergraduate, postgraduate and research students as appropriate and as instructed by the Head of Department. Key accountabilities are (a) engaging in graduate and undergraduate teaching; (b) conducting research, which enhances the Universities high reputation, as a research-led institution; (c) publication of articles in refereed journals; (d) supervision of Bachelor and MBA students; (e) engaging in examining duties (i.e., the production of exam questions/papers, exam marking and moderation) Show less

• 

  SWAROVSKI

  Jan 2009 - Jun 2009

  Marketing Internship

  Responsible for coordinating marketing and promotional materials to support the business needs.

• 

  FH Kufstein Tirol – University of Applied Sciences

  Jan 2009 - Jan 2010

  Lecturer

  Responsible for engaging in graduate and undergraduate teaching and examining duties (i.e., the production of exam questions/papers, exam marking and moderation). Key responsibility to ensure the quality of teaching delivered and, as necessary, seek further training, guidance and skills development to ensure that standards are maintained and improved in the best interest of the University.

• 

  UNSW

  Feb 2011 - Dec 2012

  Lecturer and University Assistant

  Responsible for contributing to the intellectual life of the University by conducting high quality research and teaching undergraduate, postgraduate and research students as appropriate and as instructed by the Head of Department. Key accountabilities are (a) engaging in graduate and undergraduate teaching; (b) conducting research, which enhances the Universities high reputation, as a research-led institution; (c) publication of articles in refereed journals; (d) supervision of Bachelor and MBA students; (e) engaging in examining duties (i.e., the production of exam questions/papers, exam marking and moderation) Show less

• 

  SWAROVSKI

  Feb 2011 - Aug 2018

  Responsible to empower, motivate and lead a team of global and local marketing communication specialists, agencies to develop best in class innovative leading marketing strategies to drive brand consideration and awareness. Key accountabilities are: (a) develop and ensure execution of strategic marketing plans to build profitability and grow market share (b) identify and design business strategies to accomplish brand goals (c) oversee and manage the marketing budget (d) lead the global traditional, digital and social PR strategy to drive brand consideration and awareness (e) develop and deploy innovative communication tools to drive local digital and social activities (f) coordinate, attend and host press interviews with official spokesperson and celebrities (g) establish and manage the brands presence at key events in the fashion and consumer calendar (h) drive innovative and creative, social and digital first, communication campaigns to tell the brand story and enhance emotional benefits (i) maximize consumer and influencer engagement through digital transformation (j) execute extraordinary events with international celebrities (k) lead global campaign shoots and productions from creative briefing to post-production (l) direct and ensure accurate forecasting of the brand and business (m) empower, develop and mentor marketing communication experts and provide guidance and support to local PR experts.Key competencies are: (a) acting and leading with human sensitivity by demonstrating respect and focus on development of direct reports and enriching team dynamics through management and professional development (b) managing complexity by leading multiple projects and tasks simultaneously with a focus on prioritization, quality, forward thinking and problem solving (c) achieving results with integrity by demonstrating engagement and availability, staying proactive, focused on results and deliver results respecting the Swarovski “Code of Ethics”. Show less Responsible to develop the global PR strategy for the business, as executing all the plans successfully. Leading a team of PR experts (in the Zurich area and Paris), and supporting teams in the global markets and managing agencies. Key accountabilities are (a) building the global PR strategy to drive brand consideration and awareness, (b) review and improve existing global PR tools to drive local activities, (c) develop plans and guidelines to ensure a seamless and integrated approach, (d) mange the brands presence at key dates / events in the fashion calendar, (e) build and execute global events and (f) build a team of global PR experts to provide the right tools at the right time to drive brand consideration. Key achievements are (a) successful launch of “a collection designed with Miranda Kerr”, (b) PR campaign featuring Miranda Kerr by Margaret Zhang, (c) deployment of global Influencer Toolkit, (d) successful PR events such as Baselworld 2016, CIS 2016, Paris Fashion Week (SS16 / FW16/17), (e) execution of short tactical PR campaigns with global/local influencers (i.e., Shanina Shaik) to drive the brands digital transformation (swarovski.com), (f) building strong relationship with globally renown influencers (g) successful relaunch of the Swarovski press room. Show less Responsible for creating and delivering successful, engaging and integrated brand ambassador and influencer (i.e., blogger, celebrities) strategy in order to support the digital transformation towards an seamless integration of online, online social for Swarovski. Key accountabilities are (a) develop and deploy the global influencer strategy, (b) implement tools to identify the right influencers, (c) identify and develop tools to measure the success of influencer engagement and, (f) identify the right brand ambassador and influencers. Key achievements are (a) identification and signing of the first global influencers for the brand, (b) engaging with global talent agencies to identify the right influencers to represent the brand, (c) develop brand ambassador guidelines and (d) identify avenues of how to engage influencers in a strategic way (i.e., gift with purchase, in store, events, PR campaigns...). Show less Responsible to develop and implement successfully the Australian and New Zealand Swarovski communication and PR strategy, including social media and celebrity endorsement. Integrated marketing leader reporting directly to the managing director. Key accountabilities next to first-line duties (i.e., business plan, mid-term plan, budget) are (a) effective communication of the brand and product messages to AU/NZ media, influencer, customers and general public; (b) developing and implementing the advertising and PR strategy to enhance and maintain the visibility of the brand; (c) engage new and unique media opportunities to create brand exposure; (d) identify sponsorship programs that are on-brand and deliver awareness and excite customers; (e) lead communication with external agencies and internal Comm/PR teams to ensure alignment on media relations; (f) work with editorial team to create content to support digital transformation; (g) effective communication to regional office and corporate headquarters to obtain approval, guidelines and feedback and in return provide local market needs and advice; (h) develop KPIs for Comm/PR, create necessary metrics and analysis, reporting to regional team on a monthly base; (i) develop and recommend comprehensive advertising and promotional plans; (j) responsible for all sample, image, or media asset and content request; (k) manage the company’s total advertising and PR budget. Key achievements are (a) successfully increase the brands awareness, (b) build strong relationships with journalists & influencers to drive brand consideration, (c) create and deploy local PR campaigns and develop local microsite "jewellery first" driven by key influencer (Margaret Zhang, Zanita, Harper's and Harley...), (d) host successful PR events to launch the new collection, (e) brand partnerships with leading fashion authorities Elle Style Awards, Vogue FNO, ANTM, MBFWA, (f) successfully hosting the global brand event featuring Miranda Kerr Show less Responsible for creating and delivering successful, engaging marketing and promotional materials to support the 360 consumer journey. Key accountabilities are (a) creating and deploying marketing and promotional material; (b) executing eDM's and direct mail marketing initiatives; (c) producing marketing collateral to increase brand awareness; (d) managing relationships with design agencies and print houses; (e) foster relationship with shopping centre marketing departments; (f) analysing initiatives and developing reports; (g) consumer loyalty program database management, (h) identification and execution of consumer centric event Show less

  • Global Head of Public and Press Relations

    Apr 2016 - Aug 2018

  • Global Senior Public and Press Relations Manager

    Apr 2015 - Apr 2016

  • Blog Relations and Brand Ambassador Manager (Celebrity Management)

    Feb 2015 - Apr 2015

  • Director Of Communications And Public Relations

    Jan 2012 - Feb 2015

  • Marketing Communication Executive

    Feb 2011 - Jan 2012
• 

  L\V CONNECT\VE

  Dec 2018 - now

  CO Founder

  LIV CONNECTIVE is a new consultancy, in concept and in function WE MOVE PLANS TO PROFITS. WE SHAPE IDEAS TOGETHER. WE TAKE YOUR IDEAS TO MARKETS. EXTENSIVE EXPERIENCE - We have a broad understanding of the corporate world, coupled with insightful market and profound global headquarter experience in the fashion, lifestyle and entertainment industry. UNMATCHED KNOW-HOW - We have supreme experience in marketing communication, PR, content development and deployment for brands and agencies. LEADING APPROACH - We help like-minded brands and leaders to solve problems, through upstream consultancy and downstream execution. PROVEN EXECUTION - We built brands and strengthened performances through scalable, capital efficient, focused and valuable toolkits, that are specific to task, location and mindset. WE DELIVER EXCELLENCE IN EXECUTION | WE ARE THE AGENCY BEHIND ELITE AGENCIES Show less