
Paras Agarwal
Deputy Manager - B2B Sales & Marketing

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About me
National Category Head at Porter.in || Ex-ITC || Ex-Murugappa Group — Strategic Planning || Category Management || P&L Management || Business Leader
Education

Dr. A.P.J. Abdul Kalam Technical University
2008 - 2012Bachelor of Technology (B.Tech.) Mechanical Engineering
National Victor Public School - India
2000 - 2008
Symbiosis Institute of International Business
2015 - 2017Master of Business Administration (M.B.A.) Marketing 8.39Activities and Societies: Kshitij - CSR Activity, Marketing Club, Extended Alumni Committee Was awarded Firodiya Trophy for being the Student of the year for the duration of the course.
Experience

Carborundum Universal Limited
Jul 2012 - May 2015Deputy Manager - B2B Sales & Marketing~Achieving sales and order incoming target in the region allotted~Customer acquisition, organizing seminars and exhibitions to increase brand visibility~Selling new products, collection of payment Customer relationship management

FCB Ulka
Apr 2016 - May 2016Client Servicing Trainee - Jaguar LandRover~Online Reputation Management.~Understand the digital media planning of Jaguar Land Rover & its competitorsLeverage the same to increase brand presence & brand awareness.~Use the insights derived to increase the number of followers across different social media platforms.

ITC Limited
Jun 2016 - Jul 2016Management Intern~Performed primary research in Hyderabad and Delhi region for computing the market size of shrimps.~Designed a go-to-market strategy for branded shrimps in domestic market through the analysis of existing value chain.~Following that ITC launched its own branded shrimps in the domestic market under the name of ITC Masterchef.

ITC Limited
Jun 2017 - Sept 2018Unit Manager - CoffeeHandling multiple roles and responsibilities as Unit Manager at Chikmagalur and Hassan locations of Karnataka in the Coffee business of ITC ABD:• Planning and execution of daily operations - procurement, processing, storage, dispatches – resource allocation, quality management, logistics planning are the key responsibilities in the operations• Trading and interaction with the market - interacting with the traders, planters and exporters to understand the supply and demand which in turn will lead to price discovery. Negotiate with the suppliers and customers for purchase/sale execution.• Resource management, Monitoring the ERP entries, Stock management and Risk Management• Interaction and negotiation with service providers (Processor, Logistics, Packing material supplier etc)• MIS – market reports, internal business performance reports, data analysis and inputs for the business, presentations on requirement basis. Show less

Porter
Sept 2018 - nowNational Category Manager
Dec 2022 - nowZonal Head
Nov 2021 - Dec 2022City Business Expansion
Aug 2020 - Nov 2021City Head - Operations
Sept 2018 - Jul 2020

Porter
-General Manager - Category Head
Licenses & Certifications

SPSS
LearnSPSS
Digital Marketing Workshop
All India IT AssociationDec 2016- View certificate

Culture Free Intelligence Test: 123 IQ Score
BrainTestingApr 2022 
Advanced Google Analytics
GoogleJun 2018
Six Sigma Green Belt
KPMGDec 2016
Honors & Awards
- Awarded to Paras AgarwalStudent of the Year Symbiosis Institute of International Business Feb 2017 Was awarded with Firodiya Trophy for being the best outgoing student of the batch 2015-17.
- Awarded to Paras AgarwalNational Finalist - Battle of Brands at IIM Ahmedabad IIM Ahmedabad 2016 Battle of Brands is the flagship event of IIM Ahmedabad. It is Pan India Ambush Marketing based case study event.
Volunteer Experience
Education Volunteer
Issued by Kshitij - SIIB on Jul 2015
Associated with Paras AgarwalStudent Volunteer
Issued by Incredible India, Ministry of Tourism, India on Jan 2010
Associated with Paras Agarwal
Languages
- enEnglish
- hiHindi
- geGerman
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