Dakota VanOs

Experience

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  University of St. Thomas

  Sept 2017 - May 2018

  AF ROTC, IMTL Cadet Leader
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  Just For Kix

  Oct 2017 - May 2018

  Lead Instructor
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  Cadillac Ranch Bar & Grill

  Feb 2018 - Jul 2019

  Server
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  Northwestern Mutual

  May 2019 - Dec 2019

  Financial Representative, Intern

  Managed my book of business to help clients create goals surrounding their financial plan. I averaged 25 meetings a week, accumulating 12 new clients during the Summer months of my internship, and finished in the top 10% of interns in the Hellyer District.

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  EXPRESS

  Dec 2019 - May 2020

  Visual Merchandiser
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  Digital Mass

  May 2020 - Dec 2021

  - Increased organic search 664% in 2021.- Managed the creation of over 50 blog posts.- Wrote 6 in-depth project case studies.- Managed and improved website content, usability, and SEO.- Managed social media presence on Facebook, LinkedIn, and Instagram.- Started an ongoing video series. Created, produced, edited, and optimized monthly video content. - Wrote blog posts, landing pages, press releases, and website content. Oversaw online content strategy and worked with a team of subject matter experts to execute.- Built reviews, testimonials, and case studies for sales and marketing purposes.- Managed relationships with PR and Design agencies.- Managed and executed on Google ads, LinkedIn ads, and advertising with local pubs.- Created, updated, and maintained marketing analytics dashboard - reported directly to founders.+ Maintained recruiting activity Show less

  • Marketing Manager + Recruiter

    Aug 2020 - Dec 2021

  • Sales Development Representative + Recruiter

    May 2020 - Aug 2020
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  GovOS

  Dec 2021 - May 2023

  What I'm up to: Creating Ideas that Convert- Creating email nurture programs to target specific industry professionals + considering lead stages - watching the data and iterating on content and design- Aligning with Sales teams on appropriate outreach and follow up - timing, language, and approach- Serving as the program/initiative owner of all DG activity: nurture campaigns, live events, trade shows, direct mail initiatives and more- Collaborating with Marketing team on content syndication- Implementing and testing 1:1, 1:few, and 1:many ABM tactics Show less

  • Go-to-Market (GTM) Growth Marketing Manager

    Oct 2022 - May 2023

  • Demand Generation Specialist

    Dec 2021 - Oct 2022
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  Peak Community

  Apr 2022 - now

  Member

  Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

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  Selkirk Sport - We are Pickleball

  May 2023 - now

  • Senior Integrated Marketing Manager

    Mar 2024 - now

  • Product Marketing Campaign Manager

    May 2023 - Mar 2024