Carolina Sarria Bertozzi

Experience

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  CCR S.A

  Feb 2015 - Sept 2015

  Human Resources Intern

  - Designed and developed monthly internal magazines concerning industry insights and employee benefits.- Coordinated business partnering for the corporate benefits program.- Assisted in the attraction and selection of candidates for the recruiting process of business analysts and interns.- Organized and carried out organizational events and activities for employee motivation and wellness.

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  Belcorp

  Oct 2015 - Jul 2016

  Category Innovation Intern

  - Researched and analyzed new product offerings by industry competitors.- Assisted in the conceptualization process for new products, including portfolio vision, planning and design. - Produced, monitored and controlled deliverables from different stages of the product development process with multiple functional teams.

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  Grupo AJE

  Apr 2017 - Jun 2017

  Marketing Intern
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  Belcorp

  Jun 2017 - now

  Plan and lead the annual omnichannel comunication strategy of esika. (Paid social, Paid Search and Display) Responsible for ésika’s fragrance innovation plan and portfolio:- Product Management, involving product strategy and design.-Responsible for core sub brands, building value through product, communication and commercial innovations.- Strategy and execution of fragrance sampling plan. Representing make up in a multifunctional team with the goal of improving the category profitability. Using scrum methodology. Research and development of new products in make up category for the three Belcorp brands:- Strategic analysis involving market trends and external/internal analysis to identify opportunities.- Project Management: conceptualization, product design, development and supply.

  • Brand Manager (New Sources of Growth)

    Jun 2023 - now

  • Omnichannel Strategy & Media ésika Senior Analyst

    Jul 2022 - Jun 2023

  • Consumer Innovation ésika Senior Analyst (Fragrance)

    Nov 2019 - Jul 2022

  • Short-term assignment: Design to Value Project

    Jun 2019 - Nov 2019

  • Category Innovation Analyst (R&D Make up)

    Jun 2017 - May 2019