Valencia Iskandar

Experience

• 

  Butterfly Effect

  Jan 2020 - Jan 2021

  Founder

  I started my own online based fashion brand during the pandemic which leads to brand success, before moving to Los Angeles to pursue higher degree studies

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  Nana Jacqueline

  Nov 2023 - Jan 2024

  Social Media and Public Relations Intern

  I worked with the Marketing team to optimize the brand’s public relations with influencers and celebrities. I managed and create contents for their social media accounts and optimized the brand’s marketing outreach. I planned and executed the brand’s social events, product launch strategies, and takeover photoshoot days. I pionereed the shift of the brand's current warehouse expansion and store inventories on Shopify and Dash Hudson.

• 

  PURPLE

  Oct 2024 - now

  VIP and Influencer Intern

  - Monitoring all media, print, digital and social channels for brand coverage- Celebrity styling pulls and gifting across multiple brand platforms- Prepare and Assist Purple PR Press Day 2024- Facilitate the smooth running of the day-to-day function of each account team providing support as requested and required- Analyze outcomes and create reports summarizing results- Responsible for managing product deliveries/placements/samples in a timely manner through Launchmetrics- Compile and manage media lists, event rsvp lists, and organizing image/artwork- PR pitches for VIP clients such as MargeSherwood, Badgley Mischka, Baobab, Dolce and Gabanna, D2Squared, Shushu Tong, Casablanca, and more Voir moins