Tyla Duligal

Experience

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  Eventerprise

  Jan 2017 - Apr 2017

  Social Media Team Leader

  -Development of brand awareness and online reputation-Cultivation of leads and sales-Administrate the creation and publishing of relevant, original, high-quality content.-Create a regular publishing schedule-Research audience preferences and discover current trends-Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns-Develop and expand community and influencer outreach efforts-Train co-workers to use social media in a cohesive and beneficial way-Stay up-to-date with changes in all social platforms ensuring maximum effectiveness-Oversee numerous social media accounts-Develop an optimal posting schedule, considering web traffic and customer engagement metrics-Monitor online reviews and respond to each review.-Conduct online advocacy and open a stream for cross-promotions.-Monitor trends in social media tools, applications, channels, design and strategy.-Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.-Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews-Facilitate online conversations with customers and respond to queries Show less

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  Blue Robot

  Apr 2017 - Jul 2018

  Activations Support

  -Educating agencies & brands on Blue Robot’s capabilities-Maintaining valued client relationships-Gaining in-depth understanding of client’s needs and challenges-Managing communications with agencies & brands and ensuring optimal campaign performance-Working with new technologies including building of Chatbots-Liaising with our Cape Town development team for day-to-day support-Reporting on experience activity-Curating live signals of intent for clients

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  Blue Robot

  Sept 2018 - Jul 2019

  Senior Account Manager

  - Manage multiple accounts; develop positive working relationships with all customer touchpoints- Clients worked with included the entire Western Cape Area and Greater Africa- Drive client retention, renewals, upsells and client satisfaction- Work closely with analytics and ad operations to determine root causes for customer success or failure and drive requirements for product or process enhancement and development as needed- Familiarity with chatbots and basic technical concepts- Leverage technical tools and quantitative data to manage campaigns to success, high customer satisfaction and renewal- Work closely with finance on billing set up and invoicing- Prepare campaign insights reporting, including analysis and research- Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight Show less

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  YDigital Media

  Jul 2019 - Jan 2020

  Key Account Manager
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  BlueSky

  Jan 2020 - Dec 2021

  Marketing Manager

  - Working with the executive team, to set the marketing strategy for the business.- Managing the performance of PR and creative (graphic design) staff.- Researching and analysing market trends and competitors.- Overseeing all marketing campaigns.- Tracking the effectiveness of marketing campaigns and reporting findings to the executive team.- Negotiating and liaising with third-party marketing agencies.- Managing the production and delivery of content across various platforms - Developing and implementing social media plans and executing on them - Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.- Managing the design and production of promotional materials, such as websites and brochures.- Overseeing the company’s attendance at events, such as trade shows and conferences.- Overseeing the production and execution of online events Show less

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  Retail Capital SA

  Dec 2021 - now

  • Marketing Technology and Analytics Specialist

    May 2023 - now

  • Digital Marketing Manager | Fundrr Brand

    Nov 2022 - Apr 2023

  • Digital Analyst | Fundrr Brand

    Dec 2021 - Oct 2022
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  TymeBank

  Jul 2024 - now

  Marketing Technology and Analytics Specialist