Yao Xu

Experience

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  Campanile Paris Ouest Pont de Suresnes

  Jan 2019 - Jun 2019

  Assistant Events Manager

  Assistant Events Manager * Communicated with clients about meeting room reservation, provided brochures and beverage in advance* Organized official events, business seminars in the hote and promoted activities to companies by email* Dealt with OPERA PMS, a hotel management, reservation and cashiering system* Managed the social media accounts, Facebook and Instagram <Companile Suresnes> for the hotel, kept updating the hotel’s activities and promotions regularly Show less

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  Nanchang Yunmin Knitting Garments

  Aug 2019 - Mar 2021

  Operation Specialist of Alibaba.com shop

  E-commerce Operation Specialist of Alibaba.com * Guided the crossover team, inquiries and order increased by 100% and 200% separately within 3 months and the store score reached 2 stars. Trained graduates to operate e-shop, taught them communication skills* Designed and laid out homepage and product listings for PC and mobile versions independently, with the customers’ browsing time increased by 270%* Analyzed E-shop data such as product reports, platform keywords tendency, P4P performance and promotion to enhance listing quality and improve the ranking of products on Alibaba.com.* Developed potential buyers by sending EDM and posting videos and photos of products on Feeds with the increase of fans for e-shop from 0 to 1000+ Show less

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  Belle International Holdings Ltd.

  Mar 2021 - Sept 2021

  Online Merchandise Operations Specialist

  The largest footwear & apparel retailer in ChinaOnline Merchandise Operations Specialist of T-mall 百丽官方旗舰店 * Output merchandises sheet with 1000+ products on each shopping festival, including products information such as price with coupons, seasons, current inventory and special price etc. Selected appropriate products for KOL of T-mall and RED, avoiding product and price conflicts among KOLs * Reviewed and analyzed sales results for 12 group’s brands monthly, such as BELLE, STACCATO, TATA and BASTO etc., extracted the data from Power BI, implemented analysis through sales volume, discount, gross profit rate, TOP 50 products’ performance and conducted year-on-year comparison* Monitored products conversion rate during each promotion, followed up their performance and KPI * Distributed stocks for each shopping festival as T-mall would lock the page before selling, therefore, all sales possibilities on TikTok, JD and Vipshop should be referred to during the promotion to prevent their GMV is not subject to and also to avoid the shortage of supply to other small channels* Participated in order fairs in summer, autumn and winter, tried out and picked out products for online sales channel, predict the sales trend of the next season with the team Show less

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  Amazon

  Nov 2021 - now

  Strategic Account Manager

  SAM Strategic Account Manager - T1 SAS Pro Paid Service, PG CE 2022.05 - Now* Manage 10 strategic accounts with GMS exceeding $10MM for each seller. Conduct analysis of seller performance across paid service modules, such as MBR, Advertising Performance, Merchandising Analysis, Selection Development, C-return Analysis and etc.* Understand sellers' needs and perspectives, break down seller's goals, provide suggestions, and develop business plans with each service module to drive their business growth and brand success on Amazon* Identify business opportunities and generate seller insights. Leverage these insights to collaborate with PMs and Operations teams, driving innovations in product, feature, and service content* Generate account management best practices and SOPs within the business development framework to further enhance seller business performance and increase satisfaction among SPsSAM T1 - Free Service, PG CE 2021.11- 2022.05 * Managed over 100 strategic accounts, including more than 30 top CN sellers, with GMS $10MM/seller Show less