Morgan Crandall

Experience

• 

  Alpha Kappa Psi

  Apr 2020 - Dec 2020

  Director of Event Promotion

  • Designed event promotion material for the virtual recruitment of new members, including flyers, Instagram graphics, and Facebook event banners that resulted in at least 30 rushees at each event.• Facilitated interviews for prospective pledges, ensuring that new members would meet the standards of the organization and resulting in 90% of rushees being provided with a bid.

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  North Tampa Chamber of Commerce

  May 2021 - Aug 2021

  Marketing Intern

  • Organized a Google webinar series with three other Tampa area chambers for over 100 members to teach them how to use Google to strengthen their business’ online presence• Designed graphics using Canva for Facebook and the chamber website to spread awareness about community events and networking opportunities to over 120 members• Created advertisements for chamber members’ businesses to provide to incoming members and increase new members’ engagement with existing members

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  Retail for the People

  May 2022 - Dec 2022

  Retail for the People is a full-service retail business consultancy that helps brands and fashion companies navigate the evolving world of retail.• Designed monthly email newsletters for Retail for the People’s email list which resulted in an 18.2% increase in the open rate and a 1.4% increase in the click-through rate• Introduced a Facebook ad campaign for Retail for the People’s consulting services that reached 2,458 people, resulted in 93 engagements with the ads, and generated 8 leads• Wrote over 7 blog posts to be posted on the company's website regarding various topics in the retail industry• Crafted a social media marketing plan that resulted in an increase in followers on Twitter, Instagram, and LinkedIn• Initiated the planning of 3 in-person events for one of RFTP's California-based clients Show less

  • Content Marketing Consultant

    Aug 2022 - Dec 2022

  • Marketing Intern

    May 2022 - Jul 2022
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  Ulta Beauty

  May 2022 - Aug 2022

  Beauty Advisor

  Ulta Beauty is the largest beauty retailer in the U.S. providing beauty lovers with cosmetics, fragrance, skin care products, hair care products, and salon services.• Enhanced the customer’s experience by utilizing knowledge of product assortment to find products that satisfy the customer’s needs and reduce items being returned• Educated customers on the benefits of joining Ulta’s rewards program, resulting in an increase in loyalty members by maintaining a 2% loyalty sign-up goal

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  EOS Fitness

  Jun 2023 - Sept 2023

  Service Desk
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  L'Oréal

  Oct 2023 - Nov 2024

  Junior Marketing Associate

  • Managed LEVEL Loyalty’s Instagram account beginning January 2024 with a focus on connecting with members, resulting in +7% followers YTD, including increasing new follower count in the month of January by 2,300%• Curated LEVEL’s social media calendar by connecting with each of the 9 PPD brands to highlight their monthly LEVEL promotions as well as support any new launches or key moments in their calendars, utilizing Sprinklr to plan• Developed email and SMS marketing for our members and designed LEVEL’s monthly newsletter for brand marketing teams to communicate redemption data as well as report on email and SMS marketing results Show less

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  Macy's

  Nov 2024 - now

  Assistant, Stores and Corporate Marketing Strategy