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Laura Underwood

Laura Underwood

Business Office Manager

Followers of Laura Underwood674 followers
location of Laura UnderwoodBinalong Bay, Tasmania, Australia

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  • Timeline

  • About me

    Founder of Go-to Marketing Services: Marketing Consultancy | Project & Event Management | Web Design | SEO | Small Business Operations | Strategy

  • Education

    • Ascet Tafe

      -
      Cert IV Workplace Trainer & Assessor

    • Christian College Geelong

      -

    • Copenhagen Business School

      -
      Strategic Management

    • The Gordon

      -
      Advanced Diploma Marketing

  • Experience

    • ‘A’ Grade Motor School

      Feb 2006 - Oct 2012
      Business Office Manager

      Small business management, marketing, assistant to Director and lead for certification project to become a VicRoads registered driving school.

    • Flight Centre

      Feb 2009 - Aug 2010
      International Travel Consultant

      Organised domestic & international travel arrangements, whilst driving to meeting sales targets and KPI’s. Also held the position of Office Finance Manager which encompassed staff training, cash handling, banking, and auditing.

    • Quiksilver

      Jan 2013 - Jul 2017

      Managed the presentation Quiksilver, ROXY + DC brands within wholesale channel, driving sustainable and profitable business through innovative Trade Marketing planning and execution in AuNZ. Coordinated strategies, procedures, templates and efficiencies across the newly structured Trade Marketing function, supporting GTM teams across APAC.

      • Channel Marketing Manager

        Oct 2015 - Jul 2017

      • Channel Marketing Coordinator

        Jan 2013 - Oct 2015

    • Fitbit

      Jul 2017 - Feb 2021
      Channel Marketing Manager

      Developed and executed channel marketing strategies and brand events to drive partner and consumer engagement, increase brand visibility, and generate demand for Fitbit in AuNZ.

    • Google

      Feb 2021 - Jun 2024
      Channel Marketing Manager

      Lead product marketing strategy to drive product launches and growth in APAC for Fitbit, and AuNZ for Google. Develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels.

    • Go-to Marketing Services

      May 2024 - now
      Freelance Consultant

      Collaborating with entrepreneurs and small businesses, I share my expertise, insights, and recommendations across different business areas to empower clients to enhance performance and achieve success.I can support with:- Omni-channel marketing strategy - Launches, GTM plans, budgets and timelines - Optimisation and implementation of marketing operations, systems and processes- SEO, web design and maintenance (Squarespace, Shopify) and direct marketing (Klavio, Substack, Mailchimp)- Google Workspace, Google Business Profile, Google Ads, Google Analytics - Project management, events, experiences and tradeshows - Print and digital content creation and copywriting- 1P and 3P retail visual merchandising, bespoke fixture design and production, POS and partner marketing Show less

    • Squarespace

      Jan 2025 - now
      Partnerships & Events - Australia & New Zealand

    • Zest.

      Feb 2025 - now
      Social Media Marketing

  • Licenses & Certifications