Experience

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  Essilor italia

  - Apr 2020

  Digital marketing assistant

  Business to Consumer strategy:- SEO and SEA: ongoing strategy - Web Analytics: tag implementation and analytics structured reports building- Web development and content management- Display and video strategy: one flight per year aligned to the media campaign- Advertising on social networks: ongoing strategy - Daily contact and brief with agencies and consultantsBusiness to Business activation:- Developing of a new B2B digital platform- Trade digital communication strategy- Education and support on digital communication and tools- Active collaboration with different BU: IT, brand, trade, sales, procurement, legal- Active participation at trade fairs Показати менше

• 

  Sky

  -

  Digital trading specialist

  - Prospect acquisition through digital organic and advertising- Planning, briefing and developing of digital trading assets- Daily collaboration with communication, brand and digital media team to optimize campaign performances and KPIs- Content management, landing page and banner implementation- Daily briefing and contact with agencies and consultants

• 

  Sky

  - Sept 2018

  Digital marketing and sales intern

  - Monitoring of the ongoing digital campaigns- Weeky reporting on digital campaigns performances- Brieng agencies and consultants for digital contents creation- Daily contact with internal stakeholder, consultants and media agencies

• 

  L'oppure

  Oct 2014 - Feb 2018

  Online content creator

  As a member of the executive, my tasks concerned:- the development and application of the digital strategy - Writing SEO friendly blog posts for the section "Gusti della terra"- Creation of graphics and digital contents- Public relations activities, connecting the association with local newspapers, institutions and organizations- Educator and public speaker in schools and cultural activations- Being part of the press office team during the event "Pordenonelegge.it - La festa del libro con gli autori" Показати менше

• 

  Ermacora nuovi confini digitali

  Sept 2019 - Sept 2020

  Social media manager (remotely)

  Managing a portfolio of 10 active Clients:- Defining and developing the social editorial calendar (Facebook/Instagram/LinkedIn)- Content ideation and creation - Direct posting and scheduling

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  Ftth council europe

  -

  • Marketing & Communications Manager

    Jan 2023 - now

  • Communication and Digital Marketing Specialist

    - Feb 2023