Alona Gelber

Experience

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  TC Exports

  May 1998 - Jan 2012

  Global Brand Manager

  • Marketed products, analyze sales and inventory status, forecast sales and shipments.• Help develop package design and price structure optimization• Train US representatives to service stores and cross merchandise• Directly interacted with prospects and key customers to ensure an excellent customer experience across global business cultures.

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  TC Exports

  May 2012 - Jan 2017

  Chief Marketing Officer

  • Manage the product marketing; performing research, defining product functionality and positioning, as well as product messaging.• Monitored the market to capitalize on the latest trends.• Perform in-depth market and competitive analysis and prepare subsequent monthly, quarterly and annual reports• Orchestrated launch for numerous new products to expand market share and generate increase in revenue.• Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets. • Met and exceeded goals by maintaining relationships with both customers and vendors. Show less

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  CloudEndure

  Jan 2018 - Dec 2018

  Social Media Manager on a project basis

  Wrote content that increased click rate and conversion rate by 30%+ in the first 2 months of the freelance assignment Campaign Management overseeing all social and PPC campaignsNewsletters, case studies and white paper creation

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  PowerSines Ltd.

  Mar 2019 - Mar 2020

  Marketing and Marcom Manager
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  StepUp | B2B Marketing

  Jul 2020 - Apr 2021

  Inbound Marketing Manager
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  Kovrr

  Aug 2021 - now

  Marketing Manager