Phill Cooke

Phill Cooke

General Manager

Followers of Phill Cooke58 followers
location of Phill CookeSydney, New South Wales, Australia

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  • Timeline

  • About me

    Brand manager at Sideroom

  • Education

    • Corfe hills

      2010 - 2012
      A levels Business studies & ICT
  • Experience

    • Maitai cocktail bar

      Feb 2016 - Mar 2020
      General Manager

      ADMINISTRATION -Performance reporting to company directors -Forecasting & budgeting, cash flow management, P&L accountability -Advanced Microsoft Office use & complete rework of back office operations -Management of EPOS systems with analytical sales & stock reporting LICENSING -Personal licence holder -Premises licence management ADVERTISING & MARKETING -Introducing brand guidelines & ensuring media conveyance -Working with advertising & marketing partners to ensure lead-generation -Ensuring optimised website performance with digital partners -Social media management -Content design for all media STAFF -Strong leadership & mentoring skills -Recruitment, Interviewing, contracting, training & management of staff at all levels -Implementation & encouragement of team mindset & dynamics -Ability to sensitively manage company disciplinary & grievance procedures SUPPLIERS -Building food & beverage supplier relationships -Negotiating & implementing brand contracts -Management of retrospective stock & financial agreements -Management of brand event sponsorship -Contracts: Diageo, Bacardi, Moët, Hennessy, Campari, Halewood, Matthew Clark, Nectar import, Booker, J&A drinks, Fever-Tree, Double Dutch. TRENDS -Excellent appreciation of industry & consumer trends -Creative freedom to develop concepts & revenue streams satisfying trends -Driving repeat business through innovation and product development -Menu development using seasonal produce & trending brandsEVENTS -End to end event management -Custom branded & concept event bars -Ensuring personal & brand guideline adherence -Tailoring of products, menus & equipment design to satisfy brand sponsorship-Planning & hosting product masterclasses to private & corporate clients -Contracting, planning & delivering ticketed events Show less

    • FISHBOWL

      Sept 2020 - Jun 2021
      Flagship Store Manager
    • Sideroom

      Jun 2021 - now
      Brand manager
  • Licenses & Certifications

    • Licensed Hospitality Operations

      People 1st International
      Sept 2016
    • Personal alcohol licence

      Borough of Poole
      May 2017
    • Award for Personal licence holders

      People 1st International
      Jul 2016