Brad E.

Experience

• 

  Sino/US Holdings, LLC

  Jan 2012 - Jan 2012

  Vice President & Co-Founder

  SINO / US Holdings was food and beverage venture focused on delivering high-quality, all-natural ice creams and dessert products

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  New Castle Living, Inc.

  Jan 2013 - Jan 2016

  Vice President & Co-Founder

  Co-founded a building materials manufacturer and distributor. Built the supply chain and Q.A. team in China (Nanjing and Changzhou). After, I moved back to the U.S. to build the initial marketing and sales efforts. Established first 100 retail accounts 3 months ahead of schedule.

• 

  Accenture

  Jan 2017 - Jan 2017

  Senior Strategy Consultant

  + Performed market discovery analysis, stakeholder interviews, constructed financial model and delivered recommendation to Fortune 500 client regarding $64 million opportunity in Consumer Healthcare sector+ Finalist, Strategy Case Competition: 1 of 3 teams (out of 27) selected to present real business development opportunities and client recommendations to Accenture Strategy’s North American leadership team recommendations to Accenture Strategy's North American leadership team. Show less

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  Danone

  Oct 2018 - Nov 2020

  Plant-Based Yogurt Innovation for Silk and So Delicious brands.Led cross-functional team of over 10 people to develop and launch North American Yogurt BU’s largest innovation. Led development of first holistic PBY drinks strategy, aligning Yogurt BU leadership Leading cross-functional team on development of business case for new $20M industrial capabilityBudget owner for PBY innovationCreated new course for Danone North America’s internal education platform Show less

  • Senior Associate Brand Manager, Silk Activation

    Feb 2020 - Nov 2020

  • Associate Brand Manager, Innovation

    Oct 2018 - Feb 2020
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  Reckitt

  Nov 2020 - now

  -Brand / Marketing Lead within Vitamins & Supplements portfolio. Marketing Director equivalent.-P&L responsibility: Created accretive earnings model, fueling incremental mktg investment through managing mix-Manage team of ABMs and BM-Re-defined brand strategy, anchoring the brand and product strategy in new benefit territory.-Honed primary target audience and support model, grounded in category and consumer insights. -Comms: Lead development of new creative campaign with creative agency partners, including creation of new Distinct Brand Asset. Highest LINK test results within category history. -Media: Successfully built case for +36% incremental media support for new 2025 brand campaign Show less Ownership of Sore Throat and Sinus platformsP&L ownership and end-to-end portfolio management.Ownership of supply / demand management Drove Sore Throat share +4 pts above plan. Successfully built case for +86% of 2023 lozenge capacity with executive leadershipLead development new ST campaign (creative territories, concepts, testing, production, etc.). Campaign ROIs +32% vs. prior year.Manage Direct Report.US Marketing Academy Lead. Collaborating with Global Marketing Excellence team to plan and deliver content and programming to upskill Reckitt Marketers and Future Proof our business. Show less Global Innovation Lead for Mucinex Sore Throat, Pediatrics, and Delsym - responsible for pipeline development, consumer testing, product development, and go-to-market strategy.Lead creation of 5-year strategy and roadmap for newly launched Mucinex Sore Throat platform, in partnership with full cross-functional team. Scope included hierarchy and claims development, consumer testing (product, claims, pack), consumer U&A study, 5-year product pipeline, and supply strategy.Project P&L ownership.Lead, Delsym Brand Re-designLead, Brand M&A supportManage Innovation BudgetMucinex global sustainability lead Show less

  • Category Marketing Lead

    Sept 2023 - now

  • Senior Brand Manager, Mucinex Activation

    Jun 2022 - Sept 2023

  • Global Brand Manager, Innovation

    Nov 2020 - Jun 2022