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Indra Riady

Indra Riady

Assistant Product Manager

Followers of Indra Riady965 followers
location of Indra RiadyJakarta, Jakarta, Indonesia

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  • Timeline

  • About me

    Founder & Managing Director at ICB & Co

  • Education

    • School of Business and Management ITB

      2011 - 2013
      Master of Business Administration (MBA) Brand Management and Marketing Communication

      -Best Achiever Marketing Management Class of 2011 in MBA ITB-Keynote Speaker "MBA Business Talk on KLCBS Radio" with theme "Midnight Sale impact to the Shopping Behavior" - 2012-Business Adviser on "Business Clinic" on Open House MBA ITB - 2012-Research on Consumer Behavior Project-1st Winner of "Business Simulation Game" on course Innovation (Team) -2012-Develop IMC case video for Garuda Indonesia on course Strategic Brand Management (Team) -2012

    • Universitas Diponegoro

      2006 - 2010
      Bachelor of Economic Development Economics and International Development

  • Experience

    • L'Oréal

      Jan 2013 - Jul 2013
      Assistant Product Manager

      Handling personal care brands (Skincare) in L'Oreal : L'Oreal Paris Revitalift, White Perfect and HydrafreshLaunching new innovative product from L'Oreal Paris Revitalift - Revitalift Laser X3 (as new innovative product for anti ageing category brand in the market), managing the brand activation, conducting launch evaluationDeveloping new Integrated communication strategy if L'Oreal Paris Revitalift, and ideas and collaborating with market research team to build and to grow in the competitive skin care categoryDevelop new communication and opening new channel (Convenient Store) and also build eco pack for L'Oreal Paris Revitalift Dermalift Day & Night cream, managing the brand activation, conducting promotion evaluationDevelop Nation wide Promotion activity "Celebrate Life in Paris" and "Celebrate Life with Indomaret" Show less

    • Unilever

      Nov 2014 - Jul 2015
      Marketing

      Handling National Digital Marketing Activity "TASTE JOY" for Walls in Home and Heartbrand, mantaining the activity and conducting evaluationDevelop Nation wide digital campaign and activity for Paddle Pop "Magilika" movie launching, managing the brand activation and day to day evaluationManaging digital communication for Walls in Home and Paddle Pop.Launching new product "Magnum Mini Honeycomb crunch", managing the activity, communication and project evaluationRelaunch Magnum Package "Magnum Celebrate 5th Birthday" the ultimate chocolate celebration, conducting communication, creative ideas and maintain digital activity.Develop TVC for Magnum 5th years Celebration and Magnum Stik Promo.Launching new product "Magnum White Almond", managing digital, creative and communication for the event and amplification.Develop TVC for Magnum White Almond.Create Idea for Magnum Collaboration Project with 5 Indonesian prominent designer Show less

    • AVENU Indonesia

      Nov 2015 - Feb 2018
      Marketing Strategist and Account Executive

      Content Creators Management & Network@avenu.idDevelop Content Strategy.Handling more than 50 brands across FMCG company.indra@avenu.id

    • L'Oréal

      May 2018 - Oct 2018
      PR Digital & Event Management Manager for Kiehl’s

    • BLP Beauty

      Nov 2018 - Jul 2019
      Head Of Digital Media & Community

    • Tinkerlust

      Aug 2019 - Feb 2020
      Marketing And Public Relations Consultant

    • ICB Creative

      Dec 2019 - now
      Founder

      ICB & Co is Ambassador Marketing Consultant, provide you Creative Solution for Campaign, Connecting Brands with our Well Known Content Creators within our platform.• Andra Alodita• Ayla Dimitri• Lizzie Parra• Patricia Gouw• Febrian• Abenk Alter• Cath Halim• Widika Sidmore• Kusumanggi

  • Licenses & Certifications

    • YouTube Certified - Content Strategy

      YouTube
      May 2017