Akshay Badrinathan

Experience

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  Ambience Publicis Advertising Private Limited

  Aug 2012 - Oct 2013

  Account Manager
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  Fisheye Creative Solutions

  Oct 2013 - Apr 2019

  Group Account Manager

  Working at Fisheye has been a cherished experience. In my second marketing and creative role, my objective was to elevate the agency from a startup specialist to handling high-profile pan-India clients. Here are some key accomplishments from my tenure:- Introduced new product categories for FMCG, retail, and e-commerce brands- Achieved a 50% revenue increase for existing businesses, including renowned brands like Virat Kohli's Wrogn, Te-A-Me Teas, and Licious- Assisted in launching a content studio for Fastfilmz, creating locally relevant South Indian content in four languages, later acquired by ShareIt- Created and executed two distinct marketing properties for a brand during IPL 2018- Managed an annual recurring revenue of 2.4 Crores for the company- Received two team awards for outstanding marketing and advertising communication effectiveness Show less

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  WeWork

  May 2019 - Sept 2020

  Lead - Sales & Account Management, Community

  - Led sales and account management efforts, consistently surpassing monthly revenue targets of 2+ Crores- Attained 90% occupancy, reached $100K revenue goals, and reduced churn by 3%- Identified and executed strategies, consistently boosting sales by 5% month on month to support target achievement- Retained 400+ clients with above-average commitment terms- Managed P&L reviews, enterprise account management, and achieved growth in both retention and consumer engagement- Effectively managed a portfolio of 100+ key accounts, driving recurring revenue growth through retention and upselling efforts- Maintained a healthy member NPS score of 56 over an year by ensuring excellent customer experience and resolving escalations- Utilized Salesforce to track sales performance, forecast revenue, and generate insightful reports for management Show less

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  Laundryheap

  Sept 2020 - now

  • Global Digital Marketing & Brand Manager

    Jul 2021 - now

  • Team Lead Business Development - International Markets

    Sept 2020 - Jun 2021