Cameron Schimmel

Experience

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  Vail Valley Partnership

  Aug 2006 - Apr 2008

  Event Coordinator

  • Planned, executed and produced ROI for all Vail Valley Partnership events ranging in attendee size from 12-300, budgets from $0-$100,000, including an annual gala, community business awards banquet, regional business forum, speaker series, tradeshows, monthly mixers and leads meetings• Sold event sponsorships, tickets and collected in-kind donations through contact and relationships with community members• Secured local event venues and worked with property’s event staff to plan and ensure quality execution of events Show less

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  Antlers at Vail

  Apr 2008 - Nov 2008

  Conference Services Manager

  • Served as groups’ primary property contact through entire sales process, from initial contact through check-out and final billing, for small and large, potential and returning, local and out-of-area groups

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  Group970

  Sept 2008 - Mar 2016

  • Oversaw the selection process of beer, liquor and wine for multiple restaurant properties and concepts, based on brand quality and reputation, market and seasonal trends, past sales and product mix• Created and priced cocktail recipes with continued adjustment to maximize profit and fit execution restrictions• Developed and maintained relationships with vendors to ensure priority, best pricing and balanced inventory levels• Communicated with restaurant management to ensure accurate AP/AR, retail pricing, recipes and on-hand inventory• Scheduled and lead staff trainings; created incentives to encourage ongoing staff education and increased sales• Attended local, regional and national beverage industry events for continued education, company promotion and supplier/distributor relationship building Show less • Responsible for all daily restaurant operations including opening, closing, cash management, staff management, ensuring guest satisfaction and addressing all conflicts or crises with timely and appropriate actions • Participated in staffing procedures including interviewing, hiring, training, scheduling, continued coaching, disciplinary actions, terminations and proper administration and documentation of these processes• Carefully addressed all customer service issues with the goal of exceeding guest expectations in order to earn repeat clientele• Assisted with the opening of new restaurant concepts including contributions to the physical plant, budget, development of staffing templates, building POS functionality, menu item/product decisions and creating and formatting daily operational procedures; then adapting all aforementioned products as necessary after opening as clientele and concept identity evolved Show less

  • Beverage Director

    Nov 2013 - Mar 2016

  • Group Sales Manager

    Nov 2013 - Mar 2016

  • Restaurant Management

    Sept 2008 - Oct 2015
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  The Fish Market Restaurants

  Apr 2016 - Dec 2024

  • Propose an annual marketing plan including quarterly print, digital, radio and television advertising.• Set goals and develop timelines for offsite events, house events and internal campaigns, promotions and seasonal menu rollouts.• Responsible for all social media content and account management, including securing content creators and photographers.• Maintain relationship with marketing agency, both during periods of retainer and when sourced for specific campaigns.• Worked with agency on website and brand redevelopment, setting brand standards to allow graphic design and website management to move in house, thus allowing marketing budget relocation to advertising.• Launched loyalty program (Paytronix); design and schedule all email marketing campaigns for loyalty guests.• Build partnerships with community organizations to enhance media opportunities.• Research new technology partners and revenue streams. Propose then secure contracts to drive revenue or provide savings.• Assist restaurant locations with onboarding of new SAS programs for reservations, sales management, food delivery platforms, etc.• Build strategic beverage partnerships, maximizing program sales and marketing support via use of a third-party marketing firm.• Oversee Giving Sips program that has generated $130k+ for nonprofits through donation of $1 per partner drink sold, including supplier and non-profit partner vetting and selection, staff training and coordination of associated marketing and events.• Continue to develop and oversee group sales program, working with the event coordinator to rebound from COVID closures through upgraded menu packages, networking, sales strategy training and expansion of contracted events to all restaurant locations previously not included in the private dining program. Show less • Increased group sales revenue by over 300% to 1.1 million dollars annually by elevating menu options, adjusting pricing structures, advising on renovations, enhancing audio visual, and influencing management perspective on the program’s revenue possibilities.• Worked with prospective social and corporate clients from first contact through site tours, contract, and event planning process to the on-site execution of the event, billing and follow-up.• Proposed, organized and worked with management to execute house and off-site promotional events. Show less

  • Sales, Beverage & Marketing Manager

    Dec 2019 - Dec 2024

  • Group Sales Manager

    Apr 2016 - Dec 2019
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  The ONE Group

  Dec 2024 - now

  Regional Sales Manager

  Coordinate dynamic events for clients of STK Denver, Salt Lake City & Dallas; Salt Water Social Denver events coming online in 2025!