Talk to sales Try for Free
Karina Lance

Karina Lance

Sales and Marketing Manager

Followers of Karina Lance4000 followers
location of Karina LanceDubai, United Arab Emirates

Connect with Karina Lance to Send Message

Connect

Connect with Karina Lance to Send Message

Connect

  • Timeline

  • About me

    Vice President | Department of Economy and Tourism | Destination Marketing | Business Events | Association Development | Sales Strategist

  • Education

    • Université de Provence - Aix en Provence campus

      2002 - 2004
      Master of Business Administration (M.B.A.) International Relations and Affairs

      Asia Pacific International Affairs Major

  • Experience

    • Shangri-La Hotels and Resorts

      Jan 2002 - Jan 2004
      Sales and Marketing Manager

    • Rotana

      Jan 2004 - Jan 2006
      Area Sales and Marketing Manager

    • The Ritz-Carlton Hotel Company, L.L.C.

      Jan 2006 - Jan 2007
      Associate Director of Sales

    • Raffles Dubai

      Jan 2007 - Jan 2009
      Asst. Director of Sales

    • Dubai Department of Economy and Tourism

      Mar 2009 - now

      Division Unit Director Head Business Events (MICE) overall marketing and sales strategy for the emirate of Dubai Lead a 15+ member local team and a network of 12 overseas offices across Europe , North America , Latin America and Asia Pacific Overall Business Events sales strategy and Operations for DubaiLead Business Events Sales , Congress Development Bid and Convention Services Teams Driving MICE-Business Events Sales Strategy for the City of DubaiEnsuring Delivery of Convention Services to Business Events taking place in DubaiLeading DTCM overseas network in promoting Dubai as a Business Event Destination

      • Associate Vice President Dubai Business Events

        Sept 2023 - now

      • Deputy Director

        Dec 2021 - Oct 2023

      • Senior Manager

        Feb 2015 - Dec 2021

      • Head of Sales and Convention Services

        Mar 2009 - Feb 2015

    • BestCities Global Alliance

      May 2017 - May 2019
      Chairperson Strategic Business Development

      Chair the marketing and business development activities committee for the 12 city members of the Best Cities Global Alliance . Provide strategic leadership and initiate the implementation of tactical marketing and sales campaigns .

    • BestCities Global Alliance

      Mar 2023 - now
      Executive Board Member

      Advocacy for Dubai as a centre of business and knowledge excellence bridging the gap to emerging economies and societies

    • SITE Arabia

      Mar 2023 - now
      Steering Committee Member

      Driving incentive business events growth and educational contents in the GCC and extended Middle East region

    • Dubai Association Centre

      Mar 2023 - now
      Executive Board Member

      Executive Board Member representing Dubai Business Events and DET as part of DAC initiative.Position Dubai as a centre of excellence and development for non for profit associations in the trade, science and medical sectors .

  • Licenses & Certifications

    • CDME

    • Leadership Development Training Program by Bain Academy

      Bain & Company
      Apr 2024
      View certificate certificate