Karina Lance

Karina Lance

Sales and Marketing Manager

Followers of Karina Lance4000 followers
location of Karina LanceDubai, United Arab Emirates

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  • Timeline

  • About me

    Vice President | Department of Economy and Tourism | Destination Marketing | Business Events | Association Development | Sales Strategist

  • Education

    • Université de Provence - Aix en Provence campus

      2002 - 2004
      Master of Business Administration (M.B.A.) International Relations and Affairs

      Asia Pacific International Affairs Major

  • Experience

    • Shangri-La Hotels and Resorts

      Jan 2002 - Jan 2004
      Sales and Marketing Manager
    • Rotana

      Jan 2004 - Jan 2006
      Area Sales and Marketing Manager
    • The Ritz-Carlton Hotel Company, L.L.C.

      Jan 2006 - Jan 2007
      Associate Director of Sales
    • Raffles Dubai

      Jan 2007 - Jan 2009
      Asst. Director of Sales
    • Dubai Department of Economy and Tourism

      Mar 2009 - now

      Division Unit Director Head Business Events (MICE) overall marketing and sales strategy for the emirate of Dubai Lead a 15+ member local team and a network of 12 overseas offices across Europe , North America , Latin America and Asia Pacific Overall Business Events sales strategy and Operations for DubaiLead Business Events Sales , Congress Development Bid and Convention Services Teams Driving MICE-Business Events Sales Strategy for the City of DubaiEnsuring Delivery of Convention Services to Business Events taking place in DubaiLeading DTCM overseas network in promoting Dubai as a Business Event Destination

      • Associate Vice President Dubai Business Events

        Sept 2023 - now
      • Deputy Director

        Dec 2021 - Oct 2023
      • Senior Manager

        Feb 2015 - Dec 2021
      • Head of Sales and Convention Services

        Mar 2009 - Feb 2015
    • BestCities Global Alliance

      May 2017 - May 2019
      Chairperson Strategic Business Development

      Chair the marketing and business development activities committee for the 12 city members of the Best Cities Global Alliance . Provide strategic leadership and initiate the implementation of tactical marketing and sales campaigns .

    • BestCities Global Alliance

      Mar 2023 - now
      Executive Board Member

      Advocacy for Dubai as a centre of business and knowledge excellence bridging the gap to emerging economies and societies

    • SITE Arabia

      Mar 2023 - now
      Steering Committee Member

      Driving incentive business events growth and educational contents in the GCC and extended Middle East region

    • Dubai Association Centre

      Mar 2023 - now
      Executive Board Member

      Executive Board Member representing Dubai Business Events and DET as part of DAC initiative.Position Dubai as a centre of excellence and development for non for profit associations in the trade, science and medical sectors .

  • Licenses & Certifications

    • CDME

    • Leadership Development Training Program by Bain Academy

      Bain & Company
      Apr 2024
      View certificate certificate