Adrijana K.

Experience

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  Zagrebacka banka

  Apr 1994 - Sept 2011

  Product development and Management of savings and transactional productsImplementation of Bancassurance processes Marketing and Promotion of Bancassurance ProductsEngaging the countrywide branch banking network for BA businessEquipping the Sales Force with up to date market knowledge, product sales & closure trainingsCoordination with Partner's Bancassurance TeamImplementig appropriate Push and Pull Strategies for Customer Segments Product developmentMarketing supportCommercial actions developmentBudgeting definitionssales compensation schemes development Establishmet of sales system of non banking productsDefinition of sales budget for retail networkdevelopment of new products, organising and launching in branch network after finishing one year of special training program of Zagrebačka banka called Eduka, worked in card business on marketing and promotional activities

  • Leading Specialist in Product Development and Sales

    Jun 2006 - Sept 2011

  • Product Manager

    Apr 2001 - Jun 2006

  • Savings and BA unit leader

    Sept 1997 - Apr 2001

  • Sales and Marketing Trainee

    Apr 1994 - Sept 1997
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  Zagrebačka banka d.d. Unicredit Group

  Sept 2011 - now

  Bancassurance Business Development Leading Specialist

  Retail Bankassurance (BA) and Savings Product DevelopmentBusiness Development & Management, introducing various Insurance Partners and ProductsIdentifying BA partners and developing Strategic Partnerships in order to form BA synergiesExtensive Knowledge of Bancassurance Legal & Regulatory FrameworkIntegration & Separation of business, developing optimal processe for both partnersProduct, Sales & Process TrainingSales Management, inventing and introducing different commercial campaings targeting different customer's segment. Devising, implementing and monitoring Sales Targets, revenues, Sales strategies and appropriate Sales Support initiatives to achieve Sales Force targets.Good Presentation & Interpersonal SkillsProcess Designing & ImplementationNegotiation with partners Show less

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  Croatia osiguranje d.d.

  Jan 2014 - now

  Defining UW proceduras for credit risks. Developing new credit protection strategies and products.

  • Senior Reinsurance Specialist at Reinsurance and Portfolio Management Department

    Mar 2024 - now

  • Head of Credit Insurance Dept.

    Nov 2014 - now

  • Credit insurance product manager

    Jan 2014 - Jan 2015