
Timeline
About me
Director - Brand Strategist - Advanced Analytics @ Bayer Pharma
Education

Niels bohr institute, university of copenhagen
2008 - 2011Doctor of philosophy (phd) physicsWork performed at the ALICE experiment at the LHC Collider. My thesis revolved around measuring charged particle mulitplicity distribution over an unprecedented pseudorapidity range with the Forward Multiplicity Detector and the Inner Tracking System. Furthermore the results were used to investigate universal scaling laws, particularly the KNO scaling, and the breaking of it at high energies.

Niels bohr institute, university of copenhagen
2006 - 2008Master of science (m.sc.) physics/astronomy
Rødkilde
1997 - 2000Matematisk gymnasium
Experience

Experimentarium
Feb 2002 - Jul 2007Exhibition providerStage show/demonstration performerStage show designerExhibition Provider

Nbi
Dec 2011 - Jul 2012Post docContinued working on thesis analysis on charged particle mulitiplicities over an unprecedented pseudorapidity range.

Accenture
Aug 2012 - Mar 2015Working within SAP HCM, SAP BI/BW as well as cross-industry data conversion/migration Working within SAP HCM, SAP BI/BW as well as cross-industry data conversion/migration2014-2014 - Mærsk Oil & Gas Kazakhstan: Conversion and Test Lead for SAP FI, PM and CPL2012-2014 - Coop Denmark: HCM Conversion Team Lead.
Business and Systems Integration Senior Analyst
Dec 2014 - Mar 2015Business and Systems Integration Analyst
Aug 2012 - Dec 2014

Inspari a/s
Apr 2015 - Mar 2016Business intelligence consultant- Implementing Business Intelligence solutions for clients, end to end. From data ingestion to visual storytelling.

Ium denmark
Apr 2016 - Jan 2019Senior data scientist / head of analytics Co-Founder and leader of Advanced Analytics department with 5 people in global media agency. Responsible for analytics strategy and development of data platform for internal use. Responsible for delivering digital marketing/consumer analytics solutions to clients.- Built AI-driven real-time marketing analytics/decisions solutions for clients- Designed and implemented internal Data Warehouse and analytics foundation- Built Tableau dashboarding solutions for both clients and internal use.- Driving agenda to enhance in-house analytics capabilities Show less

Accenture
Feb 2019 - May 2021Data science manager Manage team of 8 data engineers/data scientists Client project lead for global client projects, delivering advanced analytics/data science solutions Responsible for planning project staffing across Scandinavia with counterparts in other countries

Bayer
Jun 2021 - now Responsible for global commercial analytics efforts within data science, advanced analytics and business intelligence. I act as both an advisor/data thought leader to the global commercial teams, and an implementer of data solutions. Founder and Leader of an internal Analytics and Innovation task force, who acts as data/AI advisory board for top management, a data product innovation hub and rapid deployment analytics task force where necessary. o Developed a new area of analytics, analyzing visual and textual similarity between global/local marketing content. This AI engine is now spreading from commercial to medical and supply chain use caseso Insights from analytics taskforce in a primary market, led to data-driven drastic change in brand positioning and sales strategy execution Primary tech stack: Snowflake, Tableau, Alteryx, Dataiku, Python, SQL Show less
Director - Brand Insights & Analytics Strategist
Dec 2024 - nowAssociate Director / Principal Data Scientist
Jun 2023 - Nov 2024Data Science Lead Ophthalmology and Hemophilia
Jun 2021 - May 2023
Licenses & Certifications
- View certificate

Mcse: business intelligence
Microsoft
Languages
- daDanish
- enEnglish
- spSpanish
- geGerman
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