Experience

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  Reader's digest

  Jan 2003 - Jan 2010

  • Vice President & General Manager, Reader's Digest English

    Jan 2008 - Jan 2010

  • Vice President, New Business Development, Europe

    Jan 2006 - Jan 2008

  • Director of Marketing, Asia, Pacific &Latin America

    Jan 2003 - Jan 2006
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  De consulting

  Jan 2011 - Jan 2018

  Strategic marketing & digital consultant

  Provide marketing strategies, planning, execution and insights based on research, data and analytics to help companies grow customers and revenues. Synpulse Management Consulting, Inc.Developed thought leadership and content marketing for financial service companyooVoo, Inc.VP Mobile Marketing and Analytics* Developed and executed integrated mobile marketing campaigns for ooVoo's video chat mobile application delivering significant user base growth. Multi-channel approach using Facebook, Twitter, iAd, Search Engine Marketing (SEM), push-notification, E-mail, welcome pop-ups, banner ads and social media. * Developed E-mail customer management communication stream increasing registration and retention. * Developed Lifetime Customer Value modeling based on platform revenue. * Researched and implemented social media analytics platform. Laithwaites/ Direct Wines, ConsultantBorne Confection, ConsultantCreative Good, Consultant Show less

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  Scotiabank global banking and markets

  Feb 2018 - now

  Chief of staff, data governance