
Timeline
About me
Chief of Staff, Data Governance at Scotiabank Global Banking and Markets
Education

New york university
2015 - 2016Digital media marketing certification
Pace university
-Ba literature & communications
Pace university
-Mba marketing management
Experience

Reader's digest
Jan 2003 - Jan 2010Vice President & General Manager, Reader's Digest English
Jan 2008 - Jan 2010Vice President, New Business Development, Europe
Jan 2006 - Jan 2008Director of Marketing, Asia, Pacific &Latin America
Jan 2003 - Jan 2006

De consulting
Jan 2011 - Jan 2018Strategic marketing & digital consultantProvide marketing strategies, planning, execution and insights based on research, data and analytics to help companies grow customers and revenues. Synpulse Management Consulting, Inc.Developed thought leadership and content marketing for financial service companyooVoo, Inc.VP Mobile Marketing and Analytics* Developed and executed integrated mobile marketing campaigns for ooVoo's video chat mobile application delivering significant user base growth. Multi-channel approach using Facebook, Twitter, iAd, Search Engine Marketing (SEM), push-notification, E-mail, welcome pop-ups, banner ads and social media. * Developed E-mail customer management communication stream increasing registration and retention. * Developed Lifetime Customer Value modeling based on platform revenue. * Researched and implemented social media analytics platform. Laithwaites/ Direct Wines, ConsultantBorne Confection, ConsultantCreative Good, Consultant Show less

Scotiabank global banking and markets
Feb 2018 - nowChief of staff, data governance
Licenses & Certifications
- View certificate

Social media campaign i professional development gold standard course
New york university
Volunteer Experience
President of the Board / Board Member
Issued by Reader's Digest Partners for Sight Foundation on Jan 2000
Associated with Donna Esposito
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