Diana De La Espriella

Experience

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  Algamar S.A

  Sept 2012 - Dec 2013

  Research and Development Analyst

  o Solutions for the design and manufacture of retail furniture for supermarkets and stores in Latin AmericaAchievements:• Designed and developed products for supermarket and retail furniture, leading prototype creation and successful product launches in collaboration with the sales team.• Implemented a corporate showroom, enhancing product displays and optimizing the experience for both the sales team and clients.• Conducted market studies and competitive benchmarking, providing key insights for strategic decisions that drove innovation and differentiation.• Identified and negotiated with strategic suppliers, incorporating high-value, innovative solutions aligned with market needs. Show less

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  Financial Times

  Sept 2015 - Jul 2016

  Marketing and Data Research Analyst

  o FT Live is the global events arm of the Financial Times. FT Live organises conferences, awards and festivals worldwide.Achievements:• Coordinated marketing campaigns for over 200 annual events, increasing attendance by 20% through digital promotion strategies.• Created ROI reports for strategic events, optimizing reach in key markets.• Managed client acquisition and coordination for the Finance Festival, achieving record attendance of over 1,000 participants.• Established advertising partnerships with media companies and strategic partners, securing international promotion at no additional cost to the company. Show less

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  Nuvant Global

  May 2017 - Oct 2023

  Marketing Head / Coordinator

  o A global company dedicated to the design and manufacturing of coated textiles for contract, residential, industry, and transportation sectors across Latin America, Europe, and the U.S.Achievements:• Executed a marketing plan with a budget of $200,000 USD, prospecting Latin American markets.• Led the rebranding and digital transformation initiatives, introducing digital catalogs and enhancing visibility at key trade shows, generating 200 potential clients.• Implemented and automated HubSpot CRM, managing over 10,000 contacts and optimizing lead capture across all digital customer service channels.• Managed and updated website content, featuring over 130 new collections and products. Show less

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  Enmedio Comunicación Digital S.A.S

  Nov 2023 - Dec 2024

  Marketing Director

  o Digital signage solutions through screens and advertising networks of DOOH in Colombia, Mexico, Ecuador, Chile, and Peru.Achievements:• Designed and executed an Integrated Marketing Communication strategy with a budget exceeding $100,000 USD, achieving a 14X ROI.• Led a team of 5 collaborators to successfully deliver activities on time and within budget.• Managed the automated ZOHO CRM system, increasing tracking efficiency and capturing 400 qualified leads.• Coordinated the corporate website redesign, increasing traffic to 20,000 monthly visits and 6,000 active users.• Negotiated strategic partnerships and led participation in key conferences, generating over 100 client leads. Show less