Yu Cheng Chen

Experience

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  TTCHAIN

  Dec 2018 - Sept 2020

  Social Media Manager

  【Responsible matters】According to the company's project tasks, plan community management related workAnalyze the current market situation and study the development possibilities of decentralized exchanges (DEX)Communicate with front-end engineers on interface function implementation and APP optimization【Product/Project Experience】Company Medium column writingHosted the company housewarming tea party2019 ABS Asia Blockchain Summit exhibitorsTTChain Wallet APP white paper writingFAQ & User Guide Writing【Website link】Official website: https://www.ttchain.in/Official medium: https://medium.com/ttchain/ Show less

• 

  Barney's Talk

  May 2019 - Jan 2023

  Podcaster

  【About podcast】Taste development comes from knowledge accumulation.One episode per week, exploring various lifestyle and taste.As an owned media, producing content combined with podcast, video and text【Brand cooperation experience】Abvamericano/Lang Live Taiwan/Dynasty Taipei 【Website link】Personal blog: www.barneystalk.taipeiLife style development: lifestyle.mailerpage.comPodcast consulting service: www.subscribepage.com/podcast-coach

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  FlyingV

  Dec 2020 - Sept 2024

  Data Analysis and Cost Control- Collaborated with the Finance Department and Project Managers to construct Looker Studio dashboards, providing weekly insights on revenue and expenses to the CEO. This initiative also helped a team of six PMs reduce report preparation time by over 20%, accelerating the adjustment and execution of management strategies.- Improved project economic efficiency by adjusting marketing expense structures, specifically by controlling survey costs to no more than 20% of total marketing expenses and extending fundraising project cycles to over 60 days. Show less Data Analysis and Cost Control- Collaborated with the Finance Department and Project Managers to construct Looker Studio dashboards, providing weekly insights on revenue and expenses to the CEO. This initiative also helped a team of six PMs reduce report preparation time by over 20%, accelerating the adjustment and execution of management strategies.- Improved project economic efficiency by adjusting marketing expense structures, specifically by controlling survey costs to no more than 20% of total marketing expenses and extending fundraising project cycles to over 60 days.Digital Marketing Operations Planning and Content Execution- Social Media Management:Revised social media channel strategies, resulting in a 43% increase in reach and a 59% increase in engagement on the Facebook fan page. Successfully launched and managed the official Instagram account.- Platform Member EDM: Focused on the "Tech Design" project for newsletter distribution, achieving repeat and unique open rates of 90% and 54% respectively, which is three times the growth compared to the same period last year.Platform Operations- Sponsor Persona Development: Established clear personas for members with varying loyalty levels through quantitative surveys and qualitative focus interviews.- Physical Member Events: Successfully organized the "Shiming Museum" member visit, strengthening connections with sponsors and collectively celebrating the achievements of fundraising efforts. Show less

  • Business Analyst

    Jul 2023 - Sept 2024

  • Marketing Manager

    Dec 2020 - Jul 2023
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  President Information Corp.

  Sept 2024 - now

  Business Strategy Analyst

  Business Model Optimization-Assisted multiple retail chain brands in leveraging Unified Information’s "Smart Business Profile Management Platform (GBP)" to streamline business profile management, optimize sales strategies, and improve presales conversion rates.Project Collaboration & Development-GBP – Formosa Chang Project: Analyzed 100,000+ customer reviews, facilitated communication between the project team and clients, and developed an automated word cloud feature, enhancing report readability by 50%+.-GBP – Google Review Optimization: Developed two AI-powered review analysis modules (sentiment analysis and keyword analysis), processing 50,000+ reviews, and successfully improving review accuracy by 15%.Data Analysis & Research-Independent Data Research: Conducted a market trend analysis based on iLake-RMN data, producing a comprehensive business strategy report that provided data-driven insights for iPreorder Gold Products.System Maintenance & Optimization-Uni-President Pharmaceutical System Maintenance: Managed end-to-end ETL system maintenance, optimized SSIS packaging, and improved data processing efficiency by 10%, ensuring system stability and operational excellence. Show less