
Pieter Coenen
Project Manager

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About me
General Manager at Excel Bangkok
Education

Onze-Lieve-Vrouwecollege (OLVC, Jesuit college), Antwerpen
1988 - 1994Latin-Mathematics
Vlerick Leuven Gent Management School
2002 - 2004Master of Business Administration (M.B.A.) General Management Distinction
Katholieke Universiteit Leuven
2001 - 2002MIM Industrial ManagementActivities and Societies: M-I-M (president 2001-2002) The Industrial Management master’s programme is a one-year programme.It consists of:1. General Industrial Management Courses: counting for 24 study points2. Specialised Management–Technology Courses: counting for 15 study points3. Thesis Research: counting for 15 study points4. Elective Courses: for AT LEAST 6 study points.

De Nayer Instituut Sint Katelijne Waver
1994 - 1998Ing. Industrieel Ingenieur ElectronicaActivities and Societies: E-kring 1997-1998 President (Praeses) E-kring 1996-1997 Vice-President (Vice-Praeses) Het Verbond KVTHVM (1994-1998) Member De Wesp 1994-1998 Member OW-Kring 1997-1998 Honorary Member
Experience

Acunia
Sept 1998 - Jul 2002Project ManagerHardware architect and project manager of the Anakin and Xingu product line at Acunia.Managing a team of 15 to 20 engineers, delivering top tech products, later partially adopted by OnStar (General Motors).

VC Electronics NV
Dec 2002 - Oct 2004Development ManagerResponsible for equipping the dealing room of the Dexia bank headquarters in Brussels (VCE's largest account) and for controlling the technological and financial aspects of the ongoing innovation and growth processes.Analysis of venture capital funding and strategic business planning within VCE.

Praxell, Inc.
Feb 2005 - Apr 2007Product planning and program management for a “Stored Value Solution” provider headquartered in New York with a Research & Development department in Israel. - Triaged standards for problem resolution in a multi-platform, multi-network environment, including VISA, MasterCard, Cirrus- Performed risk management and enforced procedures in order to meet service level agreements - Acted as an interface between marketing/sales and product development to coordinate product features, product releases and availability- Interacted with stakeholders to understand priorities and business requirements to ensure continuity of card transactions Show less
Program Manager
Oct 2006 - Apr 2007Product Manager
Feb 2005 - Sept 2006

Sony VAIO & Mobile of Europe
Jun 2007 - Aug 2014🚀 Building a Global Software Development Network and Driving InnovationAs Head of Software Development at VAIO & Mobile of Europe, I led the establishment and expansion of a global software development network, overseeing a team of over 80+ designers, software architects, engineers, data scientists, and testers worldwide. My focus was on driving innovation, delivering high-quality software solutions, and leveraging data insights to enhance customer experiences.Key Accomplishments:Global Software Development Network: Established and expanded the software unit to five offshore development managers, overseeing teams in the UK, Belgium, Japan, Poland, and China.Strategic Partnerships: Built relationships with leading design agencies and application development companies enabling VAIO to tap into specialized expertise and broaden product offerings.Software Applications: Directed the development of VAIO applications (i.e. Music Unlimited, Sony Select, VAIO Gate) preinstalled on millions of VAIOs worldwide, generating non-hardware revenue.Big Data Initiative: Initiated a comprehensive Big Data project, installing data collection software on all VAIOs worldwide and integrating it into preinstalled VAIO software. This data collection system provided insights into user behavior and product performance.Big Data Analysis Platform: Developed and executed a long-term strategy for building and expanding a Big Data analysis platform for project leaders, marketing teams, and executives. The platform, extensively used by executive management, provides a comprehensive view of customer behavior, enabling data-driven decision-making and product improvements.My accomplishments at VAIO demonstrate my ability to build and manage global teams, cultivate strategic partnerships, and drive innovative projects with a focus on data-driven decision-making.#SoftwareDevelopment #GlobalTeams #StrategicPartnerships #BigData #DataAnalysis #ProductDevelopment #Innovation #Leadership Show less 🚀 Ensuring Compliance and Driving Efficiency in Software ConfigurationAs Configuration Management & Compliance Lead for VAIO & Mobile of Europe (Russia), I played a pivotal role in ensuring the smooth execution of software strategies and maintaining compliance across a vast product portfolio.Key Accomplishments:Strategic Alignment & Execution: Headed the team of project managers responsible for the configuration management of VAIOs sold in Europe and Russia. I led the execution of the software strategy set by the product management team, ensuring the right applications were installed according to business agreements by coordinating between product managers, business developers, software development divisions, and third-party software providers.Documentation and Compliance: Set and executed the documentation guidelines and strategy covering all printed and non-printed materials such as stickers, packaging, and all guides accompanying VAIO notebooks and Digital Home products. This ensured consistency and adherence to brand standards across all touchpoints.Zero-Non-Compliance & Expansion: Led the implementation of the zero-non-compliance strategy and the investigations for country expansion strategy, reducing the number of compliance issues to zero in fiscal year 2008 and expanding sales into four new countries.Innovation Framework: Established an innovation framework to identify and implement new technologies and processes for improved efficiency and customer satisfaction.My accomplishments at VAIO highlight my ability to lead and coordinate cross-functional teams, ensure compliance with regulations, and drive strategic initiatives to support business growth.#ConfigurationManagement #Compliance #SoftwareStrategy #Documentation #Innovation #StrategicPlanning #Expansion #Leadership #GlobalTeams Show less 🚀 Identifying Growth Opportunities and Driving InnovationAs a key member of the VAIO & Mobile of Europe (Russia) team, I was responsible for identifying new business opportunities and driving innovation across VAIO notebooks and Digital Home product lines.Key Accomplishments:Business Development & Prospecting: Prospected and identified new business opportunities for VAIO notebooks and Digital Home products, contributing to revenue growth and market expansion.Emerging Technology Exploration: Investigated the growth opportunities of contactless card technologies such as FeliCa (SONY technology), NFC (Near Field Communication), and their related business impact for VAIO. This research helped VAIO stay at the forefront of technological advancements and explore new avenues for product development and integration.My work at VAIO demonstrates my ability to identify and analyze market trends, identify new business opportunities, and conduct research on emerging technologies with a focus on their potential impact on product development and market strategy.#BusinessDevelopment #MarketResearch #Innovation #EmergingTechnologies #TechnologyAnalysis #ProductDevelopment #Strategy #Growth Show less
Sr. Manager (Promoted to Senior Manager Level in 2011)
May 2009 - Aug 2014Manager
Oct 2007 - Apr 2009Business Developer
Jun 2007 - Oct 2007

SafeComs Network Security Consulting
May 2015 - Apr 2019🚀 Strategic Vision and Operational ExcellenceNew Strategy Implementation: Devised and implemented a new strategy for the software units, resulting in a remarkable reduction of turnaround times by over 50%.Partnership Development: Investigated and selected partners to accelerate growth across custom software, web, e-commerce, and enterprise software divisions, implementing offshore outsourcing best practices.Operational Management: Provided managerial oversight in operational excellence, program and project management, emphasizing strategy, innovation, and transformation management.Financial Planning: Established and maintained stable cash flow management policies, secured cash resources for daily operations, business and product development, and raised funds from external investors to accelerate growth.Strategic Forecasting: Defined a long-term strategic forecast and financial plan, identifying and building growth engines in the domains of IT and enterprise software.Partnership Deals: Closed two large strategic partnership deals to support and optimize the product offering.Excited to have played a crucial role in steering SafeComs towards success and eager to apply these experiences to future endeavors.#StrategicAdvisor #InterimCEO #StrategyConsulting #TurnaroundLeadership #OperationalExcellence #PartnershipDevelopment #FinancialPlanning #StrategicForecasting #SoftwareSolutions #Growth Show less
Advisor
Dec 2016 - Apr 2019Interim CEO
Nov 2015 - Dec 2016Strategy Consultant
May 2015 - Nov 2015

DIAKRIT International Ltd
Dec 2016 - Nov 2018Head of Strategic Projects🚀 Driving Innovation in Real Estate Digital ApplicationsAs the Head of Strategic Projects at DIAKRIT International Ltd, I spearheaded the planning, organization, and leadership of strategic software projects, fortifying and expanding DIAKRIT’s pioneering position in digital applications for the real estate industry.Key Contributions:Software Development Leadership: Successfully led the software development of web applications, including Furnish, Photo Styling, Social Video, 3D-Interactive, and SmartNav. These innovations were projected to generate an expected sales revenue exceeding 24 million AUD, cementing DIAKRIT's market leadership.Business Intelligence Strategy: Devised and implemented a comprehensive Business Intelligence (BI) strategy, empowering data-driven decision-making. This initiative positioned me as a trusted advisor, contributing significantly to the company's strategic direction.Project Management Excellence: Drove Project Management Office (PMO) activities to streamline project management tools and practices across the organization. This focus on excellence in project management enhanced overall operational efficiency.Excited to have played a pivotal role in steering DIAKRIT's strategic software projects, contributing to its growth and success in the real estate digital applications landscape.#StrategicProjects #RealEstateTech #BusinessIntelligence #InnovationLeadership #ProjectManagementExcellence Show less

Dot Property
Jan 2019 - Apr 2019Management ConsultantOperations Manager | DotPropertyGroup Pte., Ltd. (Part of MitulaGroup – Lifull Connect)🚀 Transforming Operations for Digital ExcellenceAs Operations Manager at Dot Property Group, a dynamic digital media company operating over ten property portal websites and providing complementary offline media across Southeast Asia, I played a pivotal role in elevating operational efficiency and driving transformative changes.Proud to have contributed to the success of Dot Property Group and excited to bring this operational excellence mindset to future endeavors.#OperationsManagement #DigitalMedia #ProcessAutomation #OperationalExcellence #SoutheastAsia #ClassifiedAds #Technology Show less

Excel Australasia
Apr 2019 - nowDirector Of OperationsGeneral Manager - South East Asian Region at Excel Bangkok Co. Ltd. & IXL Systems Inc. | Excel Australasia Group🚀 Driving Operational Excellence in Real Estate Marketing SolutionsThrilled to lead the Southeast Asian regional offices of Excel Australasia Group, including Excel Bangkok Co. Ltd. (Thailand) and IXL Systems Inc. (Philippines). Excel Australasia Group now boasts a team exceeding 200 staff, enabling us to deliver even more impactful results. My role focuses on driving operational efficiency, boosting sales performance, and ensuring exceptional customer satisfaction. By aligning our internal processes with client needs, I ensure that Excel Australasia consistently delivers high-quality, tailored marketing solutions for the real estate sector.🌐 About Excel Australasia Group:Excel Australasia is Australia’s leading digital communications and application development company in the proptech sector. We specialize in providing cutting-edge, end-to-end web-to-print systems tailored to real estate franchise companies. Our recent acquisition of ABC Photosigns, Australia's second-largest player in real estate marketing, has further strengthened Excel Australasia's position as the industry leader. With a focus on software and system development, our innovative branding platform - which also operates as a sophisticated e-commerce platform - simplifies ordering high-quality marketing materials while ensuring strict adherence to brand guidelines.#Proptech #DigitalTransformation #Leadership #Innovation #Technology #SouthEastAsia #e-Commerce Show less
Licenses & Certifications
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Director Certification Program (DCP)
Thai Institute of Directors (IOD)Dec 2023- View certificate

Certified ScrumMaster (CSM)
Scrum AllianceFeb 2019 
Prince2
APM GroupNov 2007
Languages
- enEnglish
- duDutch
- frFrench
- geGerman
- thThai
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