Michelle Itindi

Experience

• 

  Kwara

  Apr 2022 - now

  -Lead visionary behind the Kwara Neobank App, set to revolutionize digital banking for Kenya's youth; managing strategic direction, development, and anticipated launch-Steer the strategic vision, creation, and management of Kwara's suite of products, including Kwara Core, Kwara Connect, and the innovative Open API system. Responsible for overseeing the entire product line life cycle from strategic planning to tactical activities.- Act as the pivotal communication bridge between technical teams, stakeholders, and end-users, ensuring product features are aligned with user needs and business goals. Show less -Spearheaded designing and rolling out a targeted digital campaign for KCS Credit Union's youth demographic, integrating compelling social media promotions, interactive website functionalities, and engaging gamification. Successfully doubling their youth membership in just six months.-Boosted user satisfaction by 30% in a single quarter through strategic, research-driven UI enhancements to Kwara Connect, our mobile platform.-Pioneered a feedback-based UX process, optimizing team workflow by 40% and significantly elevating product design quality. This led to faster iterations, reduced rework, and increased alignment between user needs and design decisions, ultimately delivering higher-quality products. Show less

  • Product Owner

    Feb 2023 - now

  • Product Manager - Mobile APP & USSD

    Feb 2023 - Jun 2023

  • UX Researcher

    Jul 2022 - Jun 2023

  • UX Associate

    Apr 2022 - Jun 2022