
Deirdre Zaidan
Account Manager

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About me
Digital Marketing Manager at Diginormous
Education

The Marketing Institute of Ireland
2003 - 2004Graduateship in Marketing
Institute of Technology, Carlow
1995 - 1999Diploma in Marketing
Digital Marketing Institute
2015 - 2016Completed post grad in digital marketing Search marketing, mobile marketing, social media marketing, general stream, strategy & planningDistinction
Experience

O2 Ireland
Feb 2000 - Jan 2004Account ManagerDeveloped and maintained business accounts within the north Leinster regionAdvised sales and marketing departments of customer requirements whilst coordinating campaigns such as product awareness and customer satisfaction surveys Built customer profiles for the purpose of market research Developed customer accounts by up-selling relevant products to suit customer needsManaged the customer retention project for the account management team Generated leads and referrals from existing business accountsDeveloped a business plan for the account management team that detailed the current and projected future structure of the team including future resources requiredConfidently approached organisations and maximised networking opportunities at all levels Dealt with customer objectives on a daily basis in an efficient manner Show less

Interbloom
Jan 2004 - Jan 2006Account ManagerSolely responsible for the Superquinn account for Interbloem. Liaised with Superquinn's retail management team to agree margins, present new product lines and devise promotions Devised and designed new product lines alongside the Interbloem production teamDeveloped , presented and implemented a merchandising plan which was rolled out to all Superquinn stores which subsequently increased their flower salesRegularly attended trade shows throughout Europe to discover new innovative ideas to present to Superquinn Show less

WeddingsOnline.ie
Mar 2006 - Sept 2014Digital Account ManagerEngaged with clients on a daily basis offering digital marketing solutions for their businessIdentified and listened to clients concerns and matched the right form of digital marketing for them to ensure results were delivered Reviewed campaigns and delivered regular reportsOffered ongoing advice and upsold where possible Updated clients with the latest news in digital media and offered extra help and advice whenever neededMet with clients throughout the year at events run by weddingsonline.ie Worked alongside the awards team in creating the annual weddingsonline.ie awards ceremony Organised seminars and client ‘meet & greet’ events Regularly advised the editorial team on ideas to generate extra sales for the company as well as offering something new for the client Show less

Diginormous
May 2016 - nowDigital Marketing ManagerWorking with clients developing their digital marketing strategy Establishing and growing digital channels on behalf of clientsCompetitive analysis on behalf of clientBuilding social media channels, keyword targeting and SEOOngoing analysis of google analytics and web traffic stats, constantly striving to gain more traffic on behalf of the client
Licenses & Certifications
- View certificate

Postgraduate Diploma in Digital Marketing with Distinction
Digital Marketing InstituteJun 2016
Volunteer Experience
Manage and Mentor 2009 Girls Football Team, St Pats GAA Club, Donabate
Issued by GAA on Mar 2017
Associated with Deirdre Zaidan
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