Shari Quilling

Experience

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  US Concepts

  Jan 2004 - Nov 2006

  Assistant Event Manager/ Market Manager-Diageo – Guinness USA

  • Managed, trained, and completed payroll for fifty plus promotional models• Served as on-site manager for on-premise events

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  Kube MARKETING (formerly Stage 2 Marketing Group)

  Nov 2006 - Jul 2007

  Market Manager-Coors Brewing Company

  • Launched Illinois event marketing program for Coors Brewing Company• Hired, trained, and staffed initial and subsequent promotional specialists• Worked with sales reps to sell in new distribution to increase sales volume

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  MillerCoors

  Jul 2007 - Oct 2008

  On Premise Representative-Coors Brewing Company

  • Responsible for territory of 60 high volume on premise accounts• Helped grow overall brand sales in territory by 26% in 2007• Setup daily, weekly, and monthly brand features and scheduled special events, giveaways and promotions • Accountable for sales, programming, and local media for all assigned accounts• Managed T&E, POS, and special event budgets

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  Mirrorball

  Apr 2009 - Apr 2010

  Field Marketing Representative-Hpnotiq Liqueur

  • Managed sales and events in on-premise accounts in the Chicago market• Consistently exceeded monthly sales goals and created distributor programming• Executed events in local market including bar nights, special events, wait staff trips and incentives • Managed promotional agency and all local brand ambassadors• Built social media network of 5,000 consumers through Twitter and Facebook• Created strong, lasting relationships with account management

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  Antler Agency

  Apr 2010 - Mar 2012

  Market Manager-Magners Irish Cider

  • Helped grow total on and off-premise brand sales in the Illinois territory by 40% • Secured new product placements, daily features, menu placements, and beer of the month deals• Participated in distributor crew drives and “work withs”• Sourced, secured, planned, and executed all local sponsorships events, promotions, and tastings • Managed team of 15 brand ambassadors including all hiring, training, and payroll functions• Managed T&E, POS, special events, and promotional budgets • Managed local social media for Magners Show less

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  Gigunda Group

  Apr 2012 - Sept 2012

  Market Manager-Magners Irish Cider

  • Helped grow total on and off-premise brand sales in the Illinois territory by 40% • Secured new product placements, daily features, menu placements, and beer of the month deals• Participated in distributor crew drives and “work withs”• Sourced, secured, planned, and executed all local sponsorships events, promotions, and tastings • Managed team of 15 brand ambassadors including all hiring, training, and payroll functions• Managed T&E, POS, special events, and promotional budgets • Managed local social media for Magners Show less

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  Vermont Hard Cider Company, LLC

  Apr 2013 - Mar 2016

  District Manager

  • Manage sales and development of brand portfolio within wholesaler network of 13 distributors.• Prepare and present annual business plans and actions to achieve sales objectives to wholesalers.• Create and implement distributor incentive programs and focus months to drive awareness and distribution. • Successfully launched multiple new SKU’s and packages.• Perform all functions related to local pricing, programming, budgeting and sales planning.• Conduct work-withs and on and off-premise retail sales calls to maximize sales and distribution.• Insure 100% execution of all national and regional chain authorizations, mandates, and programming.• Source, secure, and execute beer fests, sponsorship events, and retail sampling programs and tastings. • Manage and direct weekly and monthly objectives of local sales representative. Show less

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  Pabst Brewing Company

  Mar 2016 - Mar 2018

  Area Sales Manager

  • Managed annual/quarterly/monthly business planning meetings for 7 Wisconsin distributors.• Created and activated distributor incentive programs.• Managed all local pricing including conducting year-round pricing surveys.• Participated in wholesaler conferences, trade shows, local on and off-premise events.• Managed assigned budget to ensure that spending was always within budget and on strategy.• Drove retail execution standards and chain ad feature performance• Managed ordering of all POS including seasonal ordering for each distributor.• Managed local marketing company to insure flawless execution of all sampling programs.• Became Cicerone Certified Beer Server Show less

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  Vermont Cider Company

  Apr 2018 - Aug 2019

  Area Sales Manager

  • Manage distributor network in four Midwest states.• Conduct annual/quarterly/monthly business planning meetings with all distributors.• Hired and manage local marketing agencies to conduct on and off-premise samplings. • Set-up and execute retail trade shows and special events year-round. • Design custom POS for marketing and distributor programs. • Directly call on top chain and key accounts in my territory.• Work closely with National Chain Account Manager to insure 100% execution for all programs. Show less