Alyssa Bergman

Experience

• 

  Liberty Burger

  May 2014 - Aug 2016

  Hostess, cashier, food-runner
• 

  P.F. Chang's China Bistro

  Oct 2016 - May 2018

  Hostess
• 

  Agency Entourage

  May 2017 - Aug 2017

  Account Services Intern

  • Created and developed blogs for clients to increase website traffic • Performed keyword research, SEO and competitive analysis for clients and Agency Entourage• Created content, theme and organized Agency Entourage event

• 

  The Austin Focus, Inc.

  Jan 2018 - Jul 2018

  - Interview, hire and train entry-level employees-Produce $600-2,300 in gross profit each day-Manage inventory of campaign and run event each day while also training

  • Campaign Manager

    Mar 2018 - Jul 2018

  • Marketing Communications Intern

    Jan 2018 - Jul 2018
• 

  ATD Partners LLC

  Aug 2018 - now

  - Trade programmatically to obtain the most efficient CPM, CPC, and CPA.- Help organize and direct media campaigns from beginning to end- Set up ad campaigns in multiple DSP's, social platforms, and audience targeting tools- Train and manage the digital team- Vet on digital partners such as DSP's, AdExchanges, SSP's, and 3rd party Audience Builders- Coordinate duties such as setting up campaigns, building custom audiences, and pulling reports etc. - Work with multiple DSPs to set up and manage digital campaigns - Utilize Sizmek to place trackers and tags on creatives- Assist with strategy and execution of campaigns from start to finish- Create and present wrap reports to clients- Assist with initial target market planning and industry research- Manage company's Facebook, Instagram and LinkedIn

  • Head of Digital Strategy

    Mar 2024 - now

  • Lead Digital Strategist

    Jun 2022 - Mar 2024

  • Digital Campaign Manager

    Jan 2021 - Jun 2022

  • Digital Campaign Coordinator

    Jun 2019 - Jan 2021

  • Digital Strategist Intern

    Aug 2018 - May 2019
• 

  Ad 2 Austin

  Aug 2019 - Jun 2020

  Membership Chair

  Work with Ad2 board members to maintain member retention and recruitment while growing the Ad2 brand awareness.

• 

  Ad 2 Austin

  Jun 2023 - now

  • Programming & Events Chair

    Jul 2024 - now

  • Sponsorship Chair

    Jun 2023 - Jun 2024