
Timeline
About me
Partner | Head of Digital Strategy at ATD Partners LLC | 32 under 32 nominee
Education
University of missouri-columbia
2015 - 2015The university of texas at austin
2015 - 2019Bachelor of science - bs advertisingActivities and Societies: Alpha Delta Pi, Texas Advertising Group, Minutemen Creatives
Experience
Liberty burger
May 2014 - Aug 2016Hostess, cashier, food-runnerP.f. chang's china bistro
Oct 2016 - May 2018HostessAgency entourage
May 2017 - Aug 2017Account services intern• Created and developed blogs for clients to increase website traffic • Performed keyword research, SEO and competitive analysis for clients and Agency Entourage• Created content, theme and organized Agency Entourage event
The austin focus, inc.
Jan 2018 - Jul 2018- Interview, hire and train entry-level employees-Produce $600-2,300 in gross profit each day-Manage inventory of campaign and run event each day while also training
Campaign Manager
Mar 2018 - Jul 2018Marketing Communications Intern
Jan 2018 - Jul 2018
Atd partners llc
Aug 2018 - now- Trade programmatically to obtain the most efficient CPM, CPC, and CPA.- Help organize and direct media campaigns from beginning to end- Set up ad campaigns in multiple DSP's, social platforms, and audience targeting tools- Train and manage the digital team- Vet on digital partners such as DSP's, AdExchanges, SSP's, and 3rd party Audience Builders- Coordinate duties such as setting up campaigns, building custom audiences, and pulling reports etc. - Work with multiple DSPs to set up and manage digital campaigns - Utilize Sizmek to place trackers and tags on creatives- Assist with strategy and execution of campaigns from start to finish- Create and present wrap reports to clients- Assist with initial target market planning and industry research- Manage company's Facebook, Instagram and LinkedIn
Head of Digital Strategy
Mar 2024 - nowLead Digital Strategist
Jun 2022 - Mar 2024Digital Campaign Manager
Jan 2021 - Jun 2022Digital Campaign Coordinator
Jun 2019 - Jan 2021Digital Strategist Intern
Aug 2018 - May 2019
Ad 2 austin
Aug 2019 - Jun 2020Membership chairWork with Ad2 board members to maintain member retention and recruitment while growing the Ad2 brand awareness.
Ad 2 austin
Jun 2023 - nowProgramming & Events Chair
Jul 2024 - nowSponsorship Chair
Jun 2023 - Jun 2024
Licenses & Certifications
Google ads video certification
Google ads (google partner)Apr 2021Strategic leadership and management specialization
University of illinois urbana-champaignFeb 2022Google tag manager fundamentals
Google ads (google partner)May 2022Google analytics certification
Google ads (google partner)Mar 2021Google ads display certification
Google ads (google partner)May 2022Digital audio advertising principles certification
SxmmediaAug 2021Google ads search certification
Google ads (google partner)May 2022Podcast advertising principles certification
SxmmediaAug 2021Adelphic certification
AdelphicJun 2021Adelphic programmatic foundations
AdelphicMay 2021
Honors & Awards
- Awarded to Alyssa BergmanAd 2 32 under 32 Honoree Ad 2 Austin Apr 2025
- Awarded to Alyssa BergmanBig Wigs Best Manager Austin Ad Federation Oct 2023
- Awarded to Alyssa BergmanBest Digital Rep Finalist - Oct 2022
- Awarded to Alyssa BergmanAd 2 32 under 32 Honoree Ad 2 Austin Apr 2022
- Awarded to Alyssa BergmanAd 2 32 under 32 Honoree Ad 2 Austin Feb 2021
- Awarded to Alyssa BergmanBest Digital Rep Austin Ad Federation - Big Wigs Oct 2020
Volunteer Experience
Volunteer
Issued by Center for Child Protection on Mar 2025Associated with Alyssa Bergman
Volunteer
Issued by Central Texas Food Bank on Feb 2024Associated with Alyssa Bergman
Volunteer
Issued by Ronald McDonald House Charities on Dec 2023Associated with Alyssa Bergman
Volunteer
Issued by Ronald McDonald House Charities on Oct 2016Associated with Alyssa Bergman
Volunteer
Issued by Healing with Horses Ranch on Sept 2022Associated with Alyssa Bergman
Volunteer
Issued by Austin Humane Society on Jun 2022Associated with Alyssa Bergman
Volunteer
Issued by Partnerships for Children on Dec 2021Associated with Alyssa Bergman
Volunteer
Issued by STOP ABUSE FOR EVERYONE INC on Nov 2021Associated with Alyssa Bergman
Volunteer
Issued by Central Texas Food Bank on Nov 2019Associated with Alyssa Bergman
Volunteer
Issued by Dell Children's Medical Center Foundation on Oct 2019Associated with Alyssa Bergman
Volunteer
Issued by Colorado River Alliance on Aug 2019Associated with Alyssa Bergman
Packaged food bags for homeless
Issued by Food Bank on Dec 2015Associated with Alyssa Bergman
helped with publicity and phone banking
Issued by Heather Way Campaign on Feb 2016Associated with Alyssa Bergman
Walk, play, and bathe shelter dogs
Issued by Dog & Kitty City on Aug 2014Associated with Alyssa Bergman
Walk for Down Syndrome
Issued by Buddy Walk on Nov 2011Associated with Alyssa Bergman
Volunteer
Issued by The Trail Conservancy on Apr 2025Associated with Alyssa Bergman
Languages
- enEnglish
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