Experience

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  The coca-cola company

  Jan 2007 - Feb 2007

  Marketing operations intern

  • Developed a market research analysis to measure consumption levels in the on-premise distribution channel.• Performed a market analysis to evaluate the launching of “Coca-Cola Zero” in Chile.

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  Latam airlines

  Oct 2009 - May 2010

  Revenue accounting analyst

  • Performed analysis and assisted in the implementation of a new passenger interline billing service provider with Kale’s Revera Interline System of India.• Systematized and improved the quality of the reports for the interline accounting of passenger revenues.

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  Pontificia universidad católica de chile

  Aug 2010 - Dec 2012

  Instructor - accounting

  • Taught over 170 undergraduate students majoring in Business Administration and Civil Construction

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  Ccu

  Sept 2010 - Jul 2015

  • Created and executed marketing strategies involving pricing, promotions, distribution, and new products and packaging for Watt's, Frugo and Ocean Spray brands in collaboration with 2 Analysts; 2014 sales totaled $130M.• Increased annual sales by 30% and market share from 32% to 40% in 2 years, through collaborating with Sales and Trade Marketing departments and designing an innovation model for product launch.• Developed and executed marketing campaigns with advertising agency Porta and media agency OMD that led to historical peaks in Brand Preference for Watt’s (60% in 2014 vs. 19% from the main competitor), and also in Top of Mind Awareness (66% in 2014); both figures represent some of the highest for any beverage brand in Chilean history. • Designed consumer centric brand strategies that resulted in Watt’s achieving Chile’s “Excellence Brand” award in 2013 and 2015, including the 12th place among 260 brands in 2015, and a Gold Effie Chile Award in the "Sustained Success" category in 2015. Show less

  • Brand Manager Juices Category (Watt's, Frugo & Ocean Spray brands)

    Mar 2013 - Jul 2015

  • Market Research Senior Analyst

    May 2012 - Feb 2013

  • Market Research Analyst

    Sept 2010 - Apr 2012
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  Ocean spray cranberries

  Jun 2016 - Aug 2016

  Business development - latin america intern

  • Assessed and proposed an upgraded growth strategy model for the beverages category.• Supervised the development of 60+ packaging designs for product launches in 7 countries.

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  First quality

  Sept 2017 - Dec 2020

  • Managed Walmart and Sam’s Club accounts abroad, handling customer needs and generating new business.• Achieved double-digit sales growth in the last 2 years by focusing on key markets/products and by leveraging current portfolios to gain efficiencies and accelerate the launching process in different markets.• Revamped the infant care category in Sam’s Mexico and Walmart Chile, as well as the incontinence category in Walmart Central America, by launching new portfolio items. • Created and executed marketing strategies to develop private label brands, exceeding sales goals for 2018.• Developed and implemented impactful digital content for Walmart’s Parent’s Choice and Sam’s Club’s Member’s Mark brands online.• Successfully led the implementation of Meijer’s and Aldi’s redesign (baby diapers, training pants, and youth pants). • Created and executed marketing strategies to develop First Quality's brands (Prevail and Cuties among others), as well as private label brands from customers like Walmart, Sam’s Club, and Costco overseas.• Increased sales by 8% through collaboration with the sales team, developing original marketing strategies.

  • Account Manager, International

    May 2019 - Dec 2020

  • Associate Marketing Manager, Infant Care

    Jul 2018 - Apr 2019

  • Associate Marketing Manager, International

    Sept 2017 - Dec 2018
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  Sensata technologies

  Sept 2021 - now

  Account manager