David Pena

Experience

• 

  Blueberry Glasses

  Mar 2016 - Sept 2016

  Business developper

  -Launch of the website for Spain.- Adaptation and translation of the website, Spanish and English version. Daily management of the back / front office.- Development of SEO strategies and AdWords campaigns.- Creation and management of accounts in social networks.- Research for blog partners and influential characters.- Research of distributors and draft of contracts with optical groups.

• 

  Groupe SEB

  Sept 2016 - Sept 2017

  Webmaster

  - Development of digital accessories stores for the Group's brands (Tefal, Rowenta, Samurai, Krups, Moulinex, etc.)- Participation in the process of implementation and localization of e-commerce sites internationally and in the realization of catalogs of finished products and accessories.- Increase of the website's traffic and of the total sales at accessories stores in a qualitative and quantitative way internationally.- Reflection on the overall functioning of the animation of the Group's websites.- Animation of the pages of the brand sites: accompaniment, participation in the realization of the strategic planning, monitoring, updating of the accessories stores.- Planning and realization of promotional campaigns.- SEO referencing.- Analysis of qualitative and quantitative results of stores. Show less

• 

  Mattel

  Jan 2018 - Jul 2018

  Marketing assistant

  In charge of the making of key reports for the area of sales based in market studies: Counterfoil of shops 2017, Competitive alerts and Planning of Exclusives among others. Daily support to activities for the areas of sales, trade marketing and implementation of material at the sales point.- Executive for the Falabella's account. In charge of the weekly negotiations and the sales.- Market researches for the senior management and the country manager in order to propose and choose new clients for the company.- Leader of the project Standardization of documents and key reports of trade marketing -LATAM level-.- Leader in projects of innovation in procedures and operations. Show less

• 

  Banco de Bogotá

  Nov 2018 - Dec 2020

  Leader of high impact projects within the bank, transversal to both asset and liability products.- Responsible for the "Refer a Friend" campaign for savings accounts.- Business alliance coordinator for the Digital Lab BdB.- PO of the Tuplus loyalty plan.- Responsible for the redesign of credit card retention program and the loyalty campaigns. Owner of the voluntary insurance products: - In charge of monitoring performance figures. - Responsible for the redesign of the insurance offered with Credit Card. - Responsible for the launch of digital insurance program. - Leader of the cancellation propensity process and the retention campaign.

  • Analyst of Marketing Projects

    May 2019 - Dec 2020

  • Analyst for BancaSeguros

    Nov 2018 - May 2019
• 

  Medmesafe

  Sept 2021 - Sept 2022

  Digital Marketing Manager

  Development of the company’s 360 digital strategy. Planning, design, execution, measurement and attribution of SEM and SEO campaigns.• Responsible for paid campaigns on Meta ecosystem pages (Instagram, Facebook, WhatsApp) and on Google with Google Ads.• Conceptualization and development of new digital products B2C to help the company’s sales forces meet their business objectives.• Identification of digital trends to generate new commercial products that help growth and brand positioning. • Management and coordination based on the data analysis for the delivery of projections, market studies and sales arguments that support the effectiveness of strategies through business intelligence and tools such as Google Analytics, Ad manager and Phyton. Achievements: • Since August, the conversion rate of all product pages has increased by almost 3%. • Traffic to the site has diversified and has also increased steadily, making it less dependent on a single player. • The proper data analysis of our customers has led to better segmentation of campaigns increasing their effectiveness, the cost per conversion was reduced by 45% Show less

• 

  Civitatis

  Aug 2022 - Apr 2024

  Create and develop Civitatis Rest of the World Latam. Manage the Colombian and French markets from branding and upper funnel to the final purchasing process.• Optimization of Digital Media Payments campaigns.• In charge of paid campaigns in the Google ecosystem. Migration of campaigns, development of Demand Generation campaigns, PMax and others.• Budget planning, tracking, monitoring and adjustments of the campaigns in the Retargeters Criteo and RTB House channels.• Planning, design and execution of campaigns in the Meta ecosystem and on TikTok.• Restructuring of accounts in Google Ads and Bing Ads.• Launch of campaigns for Apps on both IOS and Android.Achievements:• CO market profit growth of 240%, on average, compared to last year. FR grew by 70%.• Constant MoM growth of AOV in the Colombian market. Annual growth of 120%. Show less Create and develop Civitatis in the Colombian and Peruvian markets. Macroeconomic analysis of each market, development of the digital Marketing plan, design and measurement of campaigns in different channels.• In charge of paid campaigns in the Google ecosystem.• Creation and development of the PMax and Brand accounts in the Google Ads account.• Management of the MailChimp account to measure the impact of mass mailings.• Use of Python to clean, optimize and use the databases of both end clients and suppliers.• Development of documents for all markets to make the study of new activations more efficient• Support for the French and Mexican marketsAchievements:• During these 6 months both PE and CO had constant MoM growth in both ROI and Revenue. Both markets became the markets with the highest ROI for Civitatis.• After only 4 months the CO market became the third most important in number of sales of the 12 markets. Only behind ES and RoW.• Increased brand awareness in new markets by 300% Show less

  • Senior Paid Search Marketing Specialist

    Mar 2023 - Apr 2024

  • Search Engine Marketing Specialist

    Aug 2022 - Mar 2023
• 

  Amadeus

  May 2024 - now

  Product Owner