Katherine Robinson

Experience

• 

  Salisbury University's Information Technology Department

  Oct 2016 - May 2019

  Provide over the phone technical support to the campus community.Trusted with security access and confidential information of SU’s faculty, staff and students. Provide advanced walk up technical support to the campus community.Maintaining upkeep and cleanliness of SU computer labs and printing services.

  • Student Support Representative

    Jan 2018 - May 2019

  • Lab Attendant

    Oct 2016 - Dec 2017
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  Alarm Engineering, Inc.

  Jun 2018 - Aug 2018

  Marketing Associate

  Tasked with creation, editing, and implementing of a yearlong evergreen content calendar.Creation of social media posts including specific formatting for each of the following platforms: Facebook, Twitter, Instagram, Google+, and LinkedIn.Publication of social media posts on Hootsuite planner.Perform detailed research of SEO opportunities in the multiple locations Alarm Engineering services.

• 

  Salisbury Area Chamber of Commerce

  Jan 2019 - May 2019

  Marketing & Communications Intern

  Handle responsibilities of all the front desk and phone activitiesAssist with member management, event planning, and PR for the Chamber Assist with editing and publication of press releases for Chamber and businesses news/events

• 

  Points Group

  Jun 2019 - Jan 2024

  Points Group rebranded to Katava Marketing (January 2024) Oversee and manage digital marketing team Develop, implement and monitor marketing strategy for all digital clientsPaid Ads (Google, Bing, Facebook/Instagram, Spotify, Snapchat), SEO, Social Media, Reputation Management, GA4 Implementation etc. Perform weekly, monthly and yearly reports and analysis Provide strategy and suggestions to increase performance Maintain client relationships & develop new business for Points Group Show less SEO and SEM strategy, implementation, and managementDigital Ads management on the following platforms: Google, Bing, Facebook/Instagram, LinkedIn, Spotify, and SnapchatDevelop, implement, and lead strategy sessions for current and prospective clients Develop and integrate marketing campaigns for multiple clientsDevelop advertising campaigns through various media buying responsibilities including billboard, radio, TV, print and more. Creation and management of social content for clients on the following platforms: Facebook, Twitter, Instagram and LinkedIn Show less Points Group is a full-service healthcare marketing agency.Develop and integrate marketing campaigns for multiple clientsDevelop advertising campaigns through various media buying responsibilitiesCreation and management of social content for clients on the following platforms: Facebook, Twitter, Instagram and LinkedInProject managementResearch of website and social media trends to implement into company and clients pagesStandard website development and maintenanceRebrand and rebuild company webpage Show less

  • Head Of Digital Marketing

    Apr 2022 - Jan 2024

  • Digital Marketing Manager

    Jun 2021 - Mar 2022

  • Marketing Manager

    Jun 2020 - Jun 2021

  • Marketing Coordinator

    Sept 2019 - Jun 2020

  • Marketing Intern

    Jun 2019 - Sept 2019
• 

  Atlantic Health System

  Feb 2024 - now

  Paid Media Specialist