
Keith Peterson
Senior Messaging Engineer

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About me
Senior Director of Technical Services at Adswerve, Inc.
Education

BenchMark Learning Center
2003 - 20032355 Upgrading Exchange 5.5 to Exchange 2000
BenchMark Learning Center
2002 - 20021572 Implementing and Managing Exchange Server 2000
BenchMark Learning Center
2001 - 20011026c Exchange Server 5.5 Concepts and Admin
BenchMark Learning Center
2000 - 2000922 Supporting Win NT 4.0 Core Tech
KRS Computer and Business School
1999 - 2000A+ Cert Networking and Hardware and Software fundamentals
Experience

McAfee
Jan 1999 - Jan 2008Senior Messaging EngineerSenior messaging lead on all messaging aspects of 1000-employee company, acting as Project Lead for a variety of complex initiatives. • Directed several projects including the transition from a firewall filtered email to IronMail filtered email, designing and installing a new email architecture that included messaging services, Sendmail services, firewalls, spam filtering, virus scanning, MX records, mailer tables, DNS entries, IronMail, access tables, and alias table entries • Increased disaster preparedness by designing current email disaster recovery scenario for Secure; improved program supported internal compliance requirements • Constructed the company’s mass email server, and monitored all email related systems 24.7• Increased email access by installing and upgrading a clustered Good Link server to support mobile access for users • McAfee acquired Secure Computing Corp. in 2008• San Jose headquarters, but worked out of Roseville, MN office Show less

MoneyGram International
Jan 2008 - Jan 2010Senior Infrastructure EngineerAs a senior member of the messaging team and Design Lead on key messaging projects was responsible for thoroughly monitoring and improving the ticket handling in the Middleware Team and developed infrastructure for clustered services, active-active failover, and disaster recovery. • Managed three to five complex, extensive upgrading and redesign projects annually • Improved disaster recovery, data consolation, and availability and increased collaboration among different teams and functions• Facilitated a supportive and inclusive work environment, mentoring junior employees• Dallas headquarters, but worked out of Minneapolis, MN office Show less

RBA Consulting
Apr 2010 - Mar 2012Messaging Architect | ConsultantDirected projects across the globe impacting thousands of users, designing and implementing widely available and site resilient Exchange solutions for global operations. • Engineered migrations from Exchange 2003/2007 to Exchange 2010 in collaboration with team • Migrated more than 100,000 mailboxes• Created technical documentation crossing several platforms• Piloted Office 365 technology before release to the public

Virteva
Jan 2012 - Jun 2015Directed the messaging and collaboration projects, from presales to closeout, and a 4-member team of consultants, driving completion of more than 80 projects annually, valued at more than $2.5M. Spearheaded professional development, performance reviews and led the daily tasks of the team to ensure accuracy, quality, and development. • Introduced the post-migration support and training to PS projects, allowing company a go-to-market solution that managed all projects increasing the average deal size by more than $10K and a 35% increase in project work, strengthened client relationships and project outcomes• Mentored junior consultants, coaching on processes, prioritization, and project development Show less
Practice Lead - Messaging and Collaboration Team
Jan 2014 - Jun 2015Senior Consultant
Jan 2012 - Jan 2015

Crossfuze
Mar 2012 - Jul 2021Leading development and management of resources and practice, identifying continuous improvement initiatives to strengthen performance, quality, revenue, and client relationships. • Responsible for the performance of two teams with 12 consultants, managing KPIs while administering 150+ annual projects valued at $3.5M in revenue and growing the project portfolio• Built the Microsoft practice team from 4 to 10 consultants• Established new practices, including one that brought in $850K revenue in its first year • Changed scope of T&M projects to prevent dormancy in project funding and eliminate potential losses between planned and realized revenue• Streamlined team to focus on areas of strength, resulting in CSAT scores in the 9.3 – 9.6 range and increasing the ABR to more than $10/hour Show less
Professional Services Manager
Mar 2012 - Jul 2021Professional Services Manager
Mar 2012 - Jul 2021

Adswerve, Inc.
Jul 2021 - nowResponsible for leading and managing the delivery of professional services to over 1000 Direct Marketers and Agencies. This includes overseeing project management, consulting, implementation, and support services to ensure high-quality and timely delivery. Collaboration with various departments to drive customer success, meet business objectives, and contribute to revenue growth.Develop and implement the strategic vision for the Technical Services department in alignment with overall business goalsProvide leadership, guidance, and direction to the Technical Services teamBuild and maintain strong relationships with clients to understand their needs and ensure the successful delivery of servicesWork closely with sales teams to identify new opportunities for the Technical Services team within existing client accounts, as well as new clientsOversee the project management and delivery processes to ensure projects are completed on time, within scope, and within budgetDesign and implement best practices for resource allocation, project planning, and executionRecruit, train, and mentor a high-performing Technical Services teamFoster a collaborative, flexible, and innovative work environment that encourages professional growthEstablish and maintain quality standards for service deliveryManage the financial aspects of the Technical Services team, including budgeting, forecasting, and profitability analysis.Identify opportunities for cost optimization and revenue generationCollaborate with sales, marketing, product development, and other departments to ensure a cohesive approach to client engagement and service deliveryIdentify and mitigate risks associated with service deliveryImplement effective strategies to address challenges and obstacles in project execution and revenue generation Show less
Senior Director of Technical Services
Oct 2024 - nowDirector Of Technical Services
Jul 2021 - Oct 2024
Licenses & Certifications

A+ Certification
CompTIA
Microsoft Certified Information Technology Professional- Exchange 2010 Enterprise Messaging Administrator
Microsoft- View certificate

Cloud Digital Leader
Google CloudDec 2022
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