Luisa Bianco

Experience

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  Ibmec Jr - Soluções em Gestão Empresarial

  Sept 2017 - Dec 2017

  Marketing Intern
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  L'Oréal

  Feb 2018 - Jun 2019

  Product Development and InnovationBrands: Maybelline & Colorama- Creation of new collections, products and concepts- Market Research and Competition Analysis- Collaborate with other teams, like e-commerce, business activations, CRM and VM, to ensure brand coherency- Suggestion and implementation of new features to develop brand awareness[1-Year Internship] • An international innovation competition in the beauty industry• National Champion of L'Oréal Brandstorm 2018 (Brazil)• World Finalist (L’Oréal’s headquarters - Paris) - innovation pitch to top L’Oréal executives• The project aimed to enhance students' entrepreneurial skills, creativity skills, and perception of the L'Oréal business.[International Competition]

  • Marketing Intern

    Jul 2018 - Jun 2019

  • International Finalist | National Champion - L’Oréal Brandstorm 2018

    Feb 2018 - Jun 2018
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  Herbalife Nutrition

  Aug 2019 - Jan 2020

  Digital Marketing Specialist

  Responsible for:- Building their content factory structure and communication strategy- Bringing the brand closer to consumers through a relevant content and a personal dialogue, unifying the four main pillars of digital: consumer insights, content production, media and conversion- Analyzing data and researches, activations reports and results analysis in order to generate insights - The publication and community management of the different social media, implementing creative plans- The collaboration and coordination with the Image team on the content creation- Monitoring and benchmark on social media and new technologies Show less

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  L'Oréal

  Jan 2020 - Aug 2020

  Marketing Purchasing Trainee

  • DMI Luxe - L’Oreal Headquarters- Evaluate our suppliers and review their product based on their price, quality, and delivery speed;- Challenge our suppliers to make a costed commercial proposal in response to a specific brief of a need for a product or service, and analyse their proposals;- Analyze and monitor financial reports received by our suppliers every month;- Negotiate/Analyse new contracts and price lists, in order to create a database for our marketing division;- Create a Spend Analysis by maintaining and reviewing records of items bought, costs, deliveries, product performance.[6-Months International Internship - Achats Marketing, DMI Luxe] Show less

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  Pierre Fabre Group

  Nov 2020 - Aug 2021

  Product Marketing Specialist

  -Establish & manage relationships with our field teams - medical visitors and point of sale visitors -, ensuring branded content and regional promotions are accurately represented;- Coordinate campaign deliverables and timelines between marketing, design and digital teams;- Monitor brand digital presence and campaign execution on site, social media and e-commerce, ensuring that it is in line with our marketing strategy;- Handle logistics for marketing campaigns, product launches, and marketing partnerships. Coordinate with external agencies, marketing managers and our warehouse team to deliver products to our partners;- Analyze existing data and information as well as historical trends in order to provide early insights into best practices and new trends that guarantee data quality across marketing metrics and operations;- Lead the integration with the sales department and the implementation of ongoing key marketing systems, and maintain metrics reports on marketing and sales activities. Show less

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  Self-employed

  Aug 2021 - Jun 2024

  Marketing Consultant

  • Content Expertise: Planning high-impact, multi-format content calendars, aligned with audience trends and brand goals.• Innovative Campaign Leadership: Designed and executed disruptive marketing and social media strategies, driving engagement and brand growth.• Strategic Partnerships: Built and managed influencer collaborations, delivering authentic campaigns that exceeded KPIs.• Performance-Driven Approach: Analyzed metrics to optimize strategies and ensure measurable results.• Trend-Focused Vision: Stayed ahead of industry trends, adapting best practices to foster growth and innovation. Show less

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  Gympass

  Sept 2021 - Aug 2024

  • Develop and execute global campaigns across key markets - Brazil, USA and Europe - driving multichannel brand visibility and engagement within the wellness industry.• Lead Gympass’ global wellbeing strategy within Fortune 500 clients such as Nike, Adidas, L’Oréal, Heineken, and Ambev.• Design customized marketing strategies to expand market reach through innovative communication channels, increasing engagement for leading brands in sportswear, beauty, fashion and F&B industries. • Plan, manage, and execute high-impact engagement events, strengthening partnerships with global industry leaders in sportswear and beyond.• Collaborate with cross-functional teams and external stakeholders to deliver client-specific initiatives, ensuring exceptional project execution across regions. Show less

  • Marketing Manager

    Sept 2022 - Aug 2024

  • Marketing Coordinator

    Sept 2021 - Sept 2022
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  Hult International Business School

  Aug 2024 - Jan 2025

  MBA - Full Time

  During those last few months, I pursued the Full-Time track of my MBA at Hult having to step aside from work and dedicate my time entirely to advancing my leadership, business knowledge, and strategic thinking. This immersive experience provided the opportunity to focus on personal and professional growth while preparing for my next career step.Aug 2024 - January 2025: Full-Time MBA TrackJanuary 2025 - April 2026: Part-Time MBA Track (Executive)

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  The Secret Society

  Jan 2025 - now

  Social Media Manager