Mehak Arya

Experience

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  MyCaptain

  Apr 2022 - Jun 2022

  Intern
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  Dalmia Bharat Group

  May 2023 - Jun 2023

  Project Management and Heritage Marketing
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  Dalmia Bharat Limited

  May 2023 - Jun 2023

  Heritage Marketing Intern

  Product Development & Heritage Marketing InternUnder the Adopt a Heritage Scheme of Indian Government. I worked with a cross-functional team to research, identity, and develop innovative products and experiences for heritage sites. aligning with their cultural significance and sustainability goals.Conducted market analysis and identified target audiences to make people aware about our work and make them visit the site for a world class experience.Contributed to the creation of engaging content for various channels, such as social media, blogs, and websites, to raiseawareness and promote the adopted heritage sites. Collaborated with tour operators, travel agencies, and local communities to attract visitors and enhance the overall visitorexperience. Collaborated with renowned MICE (Meetings. Incentives, Conferences, and Exhibitions) companies to develop and curate immersive experiences for heritage sites, enhancing their appeal as unique event venues. Coordinated with academic institutions to design customized study tours and field trips, aligning with curriculum requirements and educational objectives. Show less

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  FuzeMee

  May 2023 - Jun 2023

  Intern
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  Swipe Hype Media

  Jun 2024 - Sept 2024

  Social Media Manager
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  Smash2Play

  Sept 2024 - Oct 2024

  Seo intern

  Managed social media by creating content calendars andcontributed to the enhancement of landing pages byimplementing basic SEO improvements.

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  Shmoll

  Oct 2024 - Jan 2025

  Digital Marketing Intern

  Conducted research on 5 competitors, target audiences, andSWOT analysis to assess brand strengths, weaknesses, andgrowth potential.Researched 25+ digital marketing websites, suggestedanimations, created 10+ website copies to enhance userexperience, and developed a strategy for Shmoll's website.Developed a social media strategy for Shmoll, defining brandtone, positioning, and content pillars, and wrote 15+ copies,10+ reel scripts, and a content calendar.